The Estee Lauder Mad Men Collection Furthers the Vintage Fashion Fixation
Amelia Roblin — April 26, 2013 — Fashion
References: esteelauder & thedieline
Styles from the 1960s don't need to be advertised today in order to entice and allure contemporary fashionistas; however it does help that the new Estée Lauder Mad Men Collection incorporates another appealing feature. Inspired on the hit TV series, this assortment of high-quality cosmetics exudes the flare and flavor of the swing era.
Fans of the television show and lovers of these fabulous makeup products alike will be drawn to this blush compact, lipstick, nail polish and the other items that make up the Estée Lauder Mad Men Collection. Delicate pinks are the focus and the packaging is just as eye-catching. Floral motifs that reference cutout textiles and the vibrant palette of blues and yellows will make retro-obsessed ladies dance like it's 1963.
Fans of the television show and lovers of these fabulous makeup products alike will be drawn to this blush compact, lipstick, nail polish and the other items that make up the Estée Lauder Mad Men Collection. Delicate pinks are the focus and the packaging is just as eye-catching. Floral motifs that reference cutout textiles and the vibrant palette of blues and yellows will make retro-obsessed ladies dance like it's 1963.
Trend Themes
1. Retro-inspired Beauty - Creating makeup products inspired by past decades could be a disruptive innovation opportunity for cosmetic brands.
2. TV Show-inspired Products - Creating product collections inspired by popular TV shows could leverage the show's fan base and attract new customers.
3. Nostalgia Marketing - Incorporating nostalgia into marketing strategies could attract consumers who are looking for a sense of familiarity or comfort in their products.
Industry Implications
1. Cosmetics - Cosmetic brands could create product lines inspired by past decades or popular TV shows to attract new customers and enhance their brand identity.
2. Entertainment - TV shows and movies could collaborate with cosmetic brands to create product collections inspired by their content as a form of merchandise.
3. Fashion - Fashion brands could collaborate with cosmetic brands to create a cohesive aesthetic inspired by a decade or cultural movement, appealing to consumers who value a cohesive style.
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