Target and TOMS Are Teaming Up to Give Back This Holiday Season
Laura McQuarrie — November 10, 2014 — Social Good
This year in the spirit of giving back, Target and TOMS are collaborating for the holiday season in order to spread good in the world. The initiative kicks off on November 16th and for every limited edition Target + TOMS item that is purchased, a pair of shoes, blankets and meals will be given to those in need.
As well as being a great way to help people feel good about their own holiday shopping, it's also a fantastic way for people to make a difference in the world at the same time, no matter how small a purchase is made. This ad announcing the one-for-one partnership collection features a charming animation with strong blue and red colors, tying the two brands together.
As well as being a great way to help people feel good about their own holiday shopping, it's also a fantastic way for people to make a difference in the world at the same time, no matter how small a purchase is made. This ad announcing the one-for-one partnership collection features a charming animation with strong blue and red colors, tying the two brands together.
Trend Themes
1. Collaborative Philanthropy - Target and TOMS are collaborating to combine retail and giving, creating a new trend of philanthropic partnerships in the holiday season.
2. One-for-one Business Model - The limited edition Target + TOMS collection showcases the popularity of the one-for-one business model, where each purchase results in a donation to those in need.
3. Branding Through Social Good - The partnership between Target and TOMS demonstrates the growing trend of brands using charitable initiatives to enhance their image and connect with socially conscious consumers.
Industry Implications
1. Retail - The collaboration between Target and TOMS showcases innovative ways for retail companies to incorporate philanthropic efforts into their business strategies, creating a positive impact on society.
2. Fashion - The limited edition Target + TOMS collection highlights the potential for fashion brands to align themselves with charitable causes, promoting social responsibility and attracting ethically-minded consumers.
3. Marketing and Advertising - The successful ad campaign for the collaboration between Target and TOMS demonstrates the opportunities for marketing and advertising professionals to create compelling campaigns around charitable partnerships, strengthening brand reputation and engagement.
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