Consumers search for packaging that can double as seasonal decor
Implications - Many holiday chocolate and candy purchasing decisions are based on packaging, with consumers opting for edible items encased in packaging that can be put on display in their homes. By making sure their treats double as home decor, consumers are stretching their dollar even further.
Trend Themes
1. Dual-purpose Packaging - Packaging that doubles as decor for the home is becoming increasingly popular for holiday treats, allowing consumers to stretch their dollar further.
2. Luxurious Holiday Packaging - Luxury packaging for holiday treats provides a unique gifting experience for consumers who are looking to make a statement with their gift-giving.
3. Creative Easter Packaging - Innovative Easter packaging, often taking the form of themed boxes and nested eggs, adds to the excitement of the holiday and creates a sense of anticipation for the recipient.
Industry Implications
1. Packaging Industry - The packaging industry has an opportunity to create dual-purpose packaging that adds value for consumers by doubling as decor for the home.
2. Confectionery Industry - The confectionery industry can differentiate themselves and create a unique gifting experience with luxurious and creative packaging for their holiday treats.
3. Retail Industry - Retailers can capitalize on the excitement of the holidays with themed and innovative Easter packaging, encouraging impulse purchases and driving sales during the season.
