The New Hallmark Christmas Packaging is Refreshingly Modern
Laura McQuarrie — December 28, 2013 — Marketing
References: thedieline & designtaxi
Hallmark recently unveiled its new Hallmark Christmas identity, created in a collaboration between its in-house team and Duffy & Partners. The charming new packaging is now more in line with Hallmark's new slogan that communicates: "Life Is A Special Occasion" and it now acknowledges celebrations of every day moments as well as the big ones.
Its new Christmas packaging includes a charming hand-written typeface, plus simple colors and graphic patterns that are used for its Keepsake ornament boxes, gift wrap packaging and holiday treats.
The new branding provides Hallmark with a refreshing update that will ensure it will continue to help families make memories at Christmas as well as throughout the rest of the year.
Its new Christmas packaging includes a charming hand-written typeface, plus simple colors and graphic patterns that are used for its Keepsake ornament boxes, gift wrap packaging and holiday treats.
The new branding provides Hallmark with a refreshing update that will ensure it will continue to help families make memories at Christmas as well as throughout the rest of the year.
Trend Themes
1. Hand-drawn Packaging - Disruptive innovation opportunity: Explore creating custom hand-drawn packaging to provide a unique and personalized touch to products.
2. Simplistic Graphic Patterns - Disruptive innovation opportunity: Develop minimalist graphic patterns for packaging designs that appeal to consumers seeking a modern and clean aesthetic.
3. Everyday Celebrations - Disruptive innovation opportunity: Expand branding strategies to acknowledge and celebrate everyday moments, not just special occasions, to foster emotional connections with consumers.
Industry Implications
1. Retail Packaging - Disruptive innovation opportunity: Integrate creative and visually appealing packaging designs to stand out on store shelves and captivate consumers.
2. Greeting Cards - Disruptive innovation opportunity: Experiment with hand-drawn elements and simplistic graphic patterns in greeting card designs to offer a fresh and contemporary option for consumers.
3. Gift Wrapping - Disruptive innovation opportunity: Develop innovative gift wrapping solutions with hand-drawn elements and simplistic graphic patterns that elevate the gifting experience.
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