These Holiday Platters Feature Traditional Swedish Ingredients
Katherine Pendrill — December 3, 2015 — Lifestyle
References: ikea & brandeating
With Christmas less than a month away, IKEA is serving up two festive holiday platters. Although IKEA is a highly popular furniture store, the Swedish brand is also well known for its inexpensive yet tasty meatballs. These decadent holiday platters put a festive spin on the company's iconic dish.
There are two festive plates available: the Swedish Christmas Meatballs and the Swedish Christmas Sampling. The former is a seasonal take on the company's signature dish. As a result, the platter features Swedish meatballs, sweet and sour cabbage, sauteed carrots and Swedish potato gratin. On the other hand, the Swedish Christmas Sampling features slices of smoked ham, marinated salmon, cucumber salad, beet salad, Prast cheese and a side of bread.
In typical IKEA fashion, both plates are available for $5.99 or $4.99 for members.
There are two festive plates available: the Swedish Christmas Meatballs and the Swedish Christmas Sampling. The former is a seasonal take on the company's signature dish. As a result, the platter features Swedish meatballs, sweet and sour cabbage, sauteed carrots and Swedish potato gratin. On the other hand, the Swedish Christmas Sampling features slices of smoked ham, marinated salmon, cucumber salad, beet salad, Prast cheese and a side of bread.
In typical IKEA fashion, both plates are available for $5.99 or $4.99 for members.
Trend Themes
1. Festive Meatball Platters - The trend of offering festive variations of traditional dishes presents opportunities for restaurants to create unique holiday menus.
2. Inexpensive Tasty Meatballs - The trend of providing affordable yet flavorful meatball options could disrupt the fast-food industry by offering a cheap and delicious alternative.
3. Iconic Brand Spin-offs - The trend of leveraging a well-known brand to introduce new food items offers opportunities for cross-industry collaborations between food and retail companies.
Industry Implications
1. Restaurant - Restaurants can capitalize on the holiday trend by introducing festive meatball platters to attract customers during the holiday season.
2. Fast Food - Fast-food chains can explore the concept of inexpensive and tasty meatballs to create affordable menu options and cater to a wider customer base.
3. Food Retail - Food retailers can consider partnering with popular brands to develop exclusive holiday-themed platters, expanding their offerings and attracting the attention of seasonal shoppers.
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