Cossette's McDonald's Print Ad Paints Easter Eggs with Burgers
Kyle Towers — April 3, 2013 — Marketing
References: mcdonalds & creativecriminals
These McDonald's print ads by Cossette may have you too hungry to wait for egg shell to be peeled off. The delicious-looking and tempting paint job might add to the impatience.
The tagline "The hunt isn't over yet" can be read in the bottom right corner. This phrase cleverly uses the spirit of egg hunting to its advantage. It tells consumers that there is one more treasure to be found and it's conveniently located at one of the many McDonald's locations nearby. The best part is, it can be found year round.
This McDonald's print ad really works as it uses the iconic look of the Big Mac painted on an egg to capitalize on Easter.
Advertising Agency: Cossette, Montréal, Canada
Chief Creative Officers: Antoine Bécotte, David Daga, Matthew Litzinger
Creative Director: Christian Desrosiers
Art Director: Maxime Sauté
Copywriter: Patrick Michaud
Account Director: Simon St-Germain
The tagline "The hunt isn't over yet" can be read in the bottom right corner. This phrase cleverly uses the spirit of egg hunting to its advantage. It tells consumers that there is one more treasure to be found and it's conveniently located at one of the many McDonald's locations nearby. The best part is, it can be found year round.
This McDonald's print ad really works as it uses the iconic look of the Big Mac painted on an egg to capitalize on Easter.
Advertising Agency: Cossette, Montréal, Canada
Chief Creative Officers: Antoine Bécotte, David Daga, Matthew Litzinger
Creative Director: Christian Desrosiers
Art Director: Maxime Sauté
Copywriter: Patrick Michaud
Account Director: Simon St-Germain
Trend Themes
1. Visual Food Marketing - Disruptive innovation opportunity: Explore ways to create visually enticing food advertisements that capture consumers' attention and stimulate their appetites.
2. Creative Tagline Utilization - Disruptive innovation opportunity: Develop unique taglines that cleverly incorporate popular cultural themes or events to engage consumers and create a sense of urgency or excitement.
3. Seasonal Branding Strategies - Disruptive innovation opportunity: Implement seasonal branding approaches that align with specific holidays or occasions to enhance brand relevance and connect with consumers on a deeper emotional level.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Integrate innovative visual marketing techniques and creative taglines to revitalize existing food and beverage brands and attract new customers.
2. Advertising and Marketing - Disruptive innovation opportunity: Explore new ways to leverage creative taglines and visual elements in advertising campaigns to maximize consumer engagement and drive brand awareness.
3. Seasonal Promotions - Disruptive innovation opportunity: Develop unique seasonal branding strategies that make use of popular holidays or occasions to create memorable and impactful promotional campaigns.
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