Bath & Body Works Packaging Features Nostalgic Knitted Imagery
Amelia Roblin — December 24, 2013 — Marketing
References: beardwood & packagingoftheworld
There are certain go-to symbols that conjure warm feelings surrounding Christmastime, and Bath & Body Works' 2013 Holiday Traditions packaging makes use of several of them to inspire seasonal sales. With the help of the Beardwood & Co. creative team, the company has come to present a cozy collection of body washes, lotions, hair mousses and home fragrances.
Charming cartoons are present on many of the labels, picturing illustrated characters taking part in quintessential snow activities such as skating and skiing. Other products display images of snowballs, cups of cocoa, wrapped gifts and peppermint candies. Bath & Body Works' 2013 holiday packaging also includes tubes that have been swathed in crocheted and woven patterns, typical of winter sweaters.
Charming cartoons are present on many of the labels, picturing illustrated characters taking part in quintessential snow activities such as skating and skiing. Other products display images of snowballs, cups of cocoa, wrapped gifts and peppermint candies. Bath & Body Works' 2013 holiday packaging also includes tubes that have been swathed in crocheted and woven patterns, typical of winter sweaters.
Trend Themes
1. Nostalgic Imagery - Brands can incorporate nostalgic imagery in their packaging to evoke warm feelings and inspire sales.
2. Seasonal Themes - Utilizing seasonal themes in packaging design can attract customers and boost sales during specific times of the year.
3. Textile-inspired Patterns - Using textile-inspired patterns on packaging can create a sense of coziness and allure to potential customers.
Industry Implications
1. Cosmetics - Cosmetics brands can leverage nostalgic imagery and seasonal themes in their packaging designs to enhance brand appeal and attract consumers.
2. Home Fragrance - Home fragrance companies can incorporate textile-inspired patterns and seasonal themes in their packaging to create a visually pleasing and enticing product line.
3. Fashion - Fashion retailers can take inspiration from textile patterns and nostalgic imagery to create innovative and unique clothing designs that resonate with customers.
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