The Beautiful Prestat Chocolate Egg Contains Sea Salt Caramel Truffles
Alyson Wyers — February 19, 2015 — Marketing
References: selfridges
If you appreciate the finer things in life, very specifically sea salt caramel truffles, you should pick up this luxury Easter egg from Selfridges stat. The Prestat truffle Easter egg makes the ideal gift to celebrate the resurrection of Jesus Christ. The egg has a 71% dark chocolate shell with a touch of sea salt. It is also filled with Prestat's famous sea salt caramel truffles.
As if the fancy chocolate wasn't enough, the Easter egg also comes in a stunning gift box. The packaging is magenta, turquoise with gold swirls. Inside the egg is wrapped in gilded foil with a matching turquoise bow. Rather than looking gaudy with all the bright colors, the branding is seasonally appropriate and regal.
As if the fancy chocolate wasn't enough, the Easter egg also comes in a stunning gift box. The packaging is magenta, turquoise with gold swirls. Inside the egg is wrapped in gilded foil with a matching turquoise bow. Rather than looking gaudy with all the bright colors, the branding is seasonally appropriate and regal.
Trend Themes
1. Luxury Easter Egg Packaging - Opportunity for luxury brands to elevate Easter egg packaging with visually stunning and regal designs.
2. Sea Salt Caramel Truffles - Growing demand for sea salt caramel truffles as a gourmet and indulgent treat, creating opportunities for innovative flavors and packaging.
3. Gourmet Chocolate Gifts - Increasing trend of gifting premium and high-quality chocolate products as luxury gifts, paving the way for unique and upscale packaging options.
Industry Implications
1. Luxury Packaging - Disruptive innovation opportunities lie in creating high-end and visually appealing packaging solutions for luxury Easter eggs and other premium products.
2. Fine Chocolates - Innovative product development and packaging ideas can attract upscale customers who seek unique flavor combinations and gourmet experiences.
3. Gift and Confectionery - The growth of the luxury chocolate gifting market opens doors for companies to offer exclusive packaging options, enhancing the overall gift experience.
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