This Opulent $200 Starbucks Gift Card is Made from Sterling Silver
Laura McQuarrie — November 7, 2014 — Marketing
References: store.starbucks & brandeating
These limited edition Starbucks gift cards are as impressive as they look, fashioned out of sterling silver. The gift card key chains cost $200 and come in a red pouch that's placed inside a red gift box topped with a bow. If you know an avid Starbucks drinker, this is one gift that's sure way to keep them happy and caffeinated this Christmas.
Last year, Starbucks introduced 1,000 limited edition rose gold gift cards, and these sold out extremely fast. Although these cards might not be as opulent as the golden gift cards—which were sold for more than double the price of this year's sterling silver gift cards— they're still going to be pretty hard to get your hands on if you're not speedy.
Last year, Starbucks introduced 1,000 limited edition rose gold gift cards, and these sold out extremely fast. Although these cards might not be as opulent as the golden gift cards—which were sold for more than double the price of this year's sterling silver gift cards— they're still going to be pretty hard to get your hands on if you're not speedy.
Trend Themes
1. Luxury Gift Cards - Opulent and unique gift cards made from precious metals offer a luxurious gifting experience.
2. Limited Edition Collectibles - Limited edition gift cards attract collectors and create a sense of exclusivity and urgency.
3. High-end Brand Partnerships - Collaborations between luxury brands and popular chains create unique and sought-after products.
Industry Implications
1. Retail - Luxury gift cards create new revenue streams and differentiate retailers in the crowded market.
2. Gift and Souvenir - Unique collectible gift cards cater to the demand for memorable and exclusive souvenirs.
3. Fashion and Accessories - Partnerships between luxury brands and fashion retailers offer innovative and stylish gifting options.
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