Organic Seed and Bean Chocolate Marries Bright Branding with Great Taste
Jana Pijak — October 9, 2014 — Lifestyle
References: seedandbean & packagingoftheworld
Organic Seed and Bean is considered one of UK's most ethical chocolate brands that has recently re-branded their product with ‘Kaleidoscopic Moments of Pleasure’ a campaign that showcases their unique and socially conscious product.
This colorful packaging was conceived by the creative team at Family consultants and was meant to appeal to a younger audience who is more in tune with graphic design and visually interesting packaging.
Organic Seed and Bean's mission statement is to create "ethical, sustainable and delicious British chocolate." The chocolate manufacturer creates their indulgent treats using organic ingredients that are inspired by nature. Some of their most popular products include a Sicilian Hazelnut flavor along with a Cornish Sea Salt and Lime treat that is a little more unexpected.
This colorful packaging was conceived by the creative team at Family consultants and was meant to appeal to a younger audience who is more in tune with graphic design and visually interesting packaging.
Organic Seed and Bean's mission statement is to create "ethical, sustainable and delicious British chocolate." The chocolate manufacturer creates their indulgent treats using organic ingredients that are inspired by nature. Some of their most popular products include a Sicilian Hazelnut flavor along with a Cornish Sea Salt and Lime treat that is a little more unexpected.
Trend Themes
1. Graphic Design Packaging - Disruptive innovation opportunity: Incorporating visually interesting and appealing packaging designs to attract younger, design-conscious consumers.
2. Ethical Branding - Disruptive innovation opportunity: Highlighting the brand's ethical and sustainable values to appeal to socially conscious consumers.
3. Organic Ingredient Focus - Disruptive innovation opportunity: Emphasizing the use of organic ingredients as a key selling point to cater to health-conscious consumers.
Industry Implications
1. Confectionery - Disruptive innovation opportunity: Developing ethical and sustainable chocolates to meet the growing demand of socially conscious consumers in the confectionery industry.
2. Food Packaging - Disruptive innovation opportunity: Creating visually appealing and design-centric packaging solutions to cater to the preferences of younger consumers in the food packaging industry.
3. Healthy Snacks - Disruptive innovation opportunity: Introducing organic and ethically sourced chocolate snacks to tap into the market of health-conscious consumers in the healthy snacks industry.
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