Maintaining a social connection, commuters opt for digitally connected bikes
Implications - Adding a social element to getting around, brands are turning to digital enhancements to make things like bicycles more attractive to the average consumer. Allowing riders to connect their mobile phones and social media accounts, these designs are showcasing the need for social interaction even among more solitary, outdoor activities.
Trend Themes
1. Smartphone Integration - Businesses can disrupt the market by integrating bikes with smartphones, offering features such as speed controls, monitoring systems, and GPS navigation.
2. Social Media Connectivity - Integrating social media with bikes offers opportunities to promote healthy lifestyles, create social networks, and attract younger customers.
3. Smart-bike Technologies - Bikes are now equipped with cutting-edge technology for theft protection, fitness tracking, and more.
Industry Implications
1. Transportation Industry - Businesses can disrupt the transportation industry by offering technological advancements in bikes that improve convenience and user experience.
2. Fitness Industry - Smartphone-connected bikes offer disruptive opportunities to engage customers in fitness tracking, workout sharing, and social networking.
3. Consumer Electronics Industry - Integrating bikes with smartphones and social media allows the consumer electronics industry opportunities to design and market innovative bike accessories, creating seamless smartphone to bike integration.
7 Featured, 63 Examples:
1,013,620 Total Clicks
Date Range:
Sep 13 — Oct 15
Trending:
Warm
Consumer Insight Topics:
