Starbucks is Introducing a Chestnut Praline Latte on Their Holiday Menu
Alyson Wyers — October 22, 2014 — Lifestyle
References: news.starbucks & designtaxi
The chestnut praline latte from Starbucks is about to give the pumpkin spice latte a run for its money. The new coffee flavor is the newest holiday themed beverage from the coffee chain in five years. It will debut on their seasonal menu on November 14, 2014 joining other longtime favorites such as the peppermint mocha. The chestnut praline latte was introduced in select stores last year to much success.
The chestnut flavored drink contains a shot of chestnut-praline syrup. It also comes with a whipped cream dollop and spiced praline crumbles. This is not the first time Starbucks used chestnut in their beverages. In their China Asia Pacific locations, a chestnut macchiato is part of the menu in the autumn season.
The chestnut flavored drink contains a shot of chestnut-praline syrup. It also comes with a whipped cream dollop and spiced praline crumbles. This is not the first time Starbucks used chestnut in their beverages. In their China Asia Pacific locations, a chestnut macchiato is part of the menu in the autumn season.
Trend Themes
1. Holiday Themed Beverages - The chestnut praline latte is the newest holiday themed beverage from Starbucks, demonstrating the trend of launching seasonal flavors to attract customers.
2. Alternative Coffee Flavors - With the introduction of the chestnut praline latte, Starbucks is tapping into the trend of offering unique and unconventional coffee flavors to cater to diverse consumer preferences.
3. Continuation of Successful Products - The chestnut praline latte's return to Starbucks' menu after a year of success in select stores showcases the trend of bringing back popular products to maintain customer loyalty.
Industry Implications
1. Coffee Chain - This trend has the potential to disrupt the coffee chain industry by encouraging competitors to introduce their own holiday themed beverages to stay competitive.
2. Seasonal Menu - The chestnut praline latte highlights the opportunity for restaurants and cafes to create seasonal menus, attracting customers with limited-time offerings.
3. Flavored Syrups - The introduction of the chestnut-praline syrup by Starbucks presents a disruptive innovation opportunity in the flavored syrups industry, inspiring other companies to explore unique flavor combinations.
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