Shawish Unveiled the World's Most Expensive Chocolate Easter Egg
Megan Facciuolo — April 8, 2014 — Marketing
References: shawish.ch & pursuitist
Geneva based luxury jewelry brand Shawish has unveiled the world's most expensive chocolate Easter egg at Harrods in England. Even if chocolate is your greatest extravagance, you might hesitate gobbling up this chocolate creation because it sports a price tag of $46,500.
The chocolate Easter egg was handcrafted by Geneva’s award-winning chocolatier Philippe Pascoët. He used a blend of the finest chocolates and added in 65% Venezuelan chocolate ornaments. Of course, with its hefty price tag, the egg is also brushed with real gold.
The only reason you would want to chomp into this exquisitely crafted chocolate egg is to get to the 18-ct white gold pendant dangling inside -- just be careful you don't crack a tooth in the process. This jeweler seems to be upping the anti for the creators of Kinder Surprise.
The chocolate Easter egg was handcrafted by Geneva’s award-winning chocolatier Philippe Pascoët. He used a blend of the finest chocolates and added in 65% Venezuelan chocolate ornaments. Of course, with its hefty price tag, the egg is also brushed with real gold.
The only reason you would want to chomp into this exquisitely crafted chocolate egg is to get to the 18-ct white gold pendant dangling inside -- just be careful you don't crack a tooth in the process. This jeweler seems to be upping the anti for the creators of Kinder Surprise.
Trend Themes
1. Luxury Food - Luxury brands can invest in creating high-end and expensive food items to attract ultra-high-net-worth individuals (UHNWIs) who are willing to pay premium prices for exclusive products.
2. Extravagant Easter Eggs - The trend of creating extravagantly priced Easter eggs made by renowned chocolatiers can appeal to consumers who prefer a unique and opulent experience, leading to potential opportunities in event planning and specialty food industries.
3. Edible Art - Innovation within the confectionery industry can create new products that blur the line between food and art, appealing to customers seeking memorable and Instagram-worthy edible experiences.
Industry Implications
1. Luxury Jewelry - Jewelry brands can collaborate with renowned chocolatiers to create high-end and exclusive chocolate products that cater to affluent consumers.
2. Specialty Foods - The market for specialty foods can grow through the creation of luxury chocolates and confectioneries with unique and premium ingredients and packaging.
3. Event Planning - Event planners can incorporate indulgent and opulent Easter eggs and other luxury food items into events catering to high-end clientele seeking unique and memorable experiences.
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