These Starbucks 30th Anniversary Items Add Luxury to the Holidays
Laura McQuarrie — November 10, 2014 — Marketing
References: store.starbucks & luxurylaunches
As part of the Starbucks 30th anniversary celebrations for the Christmas Blend, the brand is introducing a premium holiday collection that's made up of two bedazzled tumblers and one tree ornament.
The two tumblers are decked out in Swarovski crystals for the holiday season, so if you know someone who prefers to take their coffee fancy, this makes a great gift. What you'll find in the 30th Anniversary Swarovski gift set includes a bag of the Christmas Blend, as well as a decadent gold ceramic travel mug. For something that's a tad more opulent, there's also a Gold Swarovski Tumbler that comes in a dark wooden box engraved with the iconic brand logo. The most affordable option is the Swarovski ornament, which adds a tiny taste of luxury to your Christmas tree.
The two tumblers are decked out in Swarovski crystals for the holiday season, so if you know someone who prefers to take their coffee fancy, this makes a great gift. What you'll find in the 30th Anniversary Swarovski gift set includes a bag of the Christmas Blend, as well as a decadent gold ceramic travel mug. For something that's a tad more opulent, there's also a Gold Swarovski Tumbler that comes in a dark wooden box engraved with the iconic brand logo. The most affordable option is the Swarovski ornament, which adds a tiny taste of luxury to your Christmas tree.
Trend Themes
1. Luxury Coffee Accessories - The opulent coffee tumblers and ornaments from Starbucks present a trend in offering consumers high-end accessories to enhance their coffee experience.
2. Holiday Premium Collections - The introduction of the Starbucks 30th anniversary premium holiday collection indicates a trend of brands creating limited-edition, luxurious collections specifically for holiday celebrations.
3. Swarovski Crystal Merchandise - The use of Swarovski crystals in the design of the Starbucks tumblers reflects a trend of incorporating high-quality, sparkling crystals into various consumer products for added elegance.
Industry Implications
1. Coffee and Beverage Retail - Coffee and beverage retailers can explore opportunities to create premium collections and accessories that cater to customers looking for a luxurious coffee-drinking experience during special occasions and holidays.
2. Luxury Lifestyle Products - The luxury lifestyle product industry can take advantage of the demand for high-end, beautifully designed merchandise by collaborating with popular brands to create limited-edition, luxury collections for different holidays and celebrations.
3. Jewelry and Accessories - Jewelry and accessory companies can capitalize on the trend of incorporating Swarovski crystals into various products, expanding their market reach and offering consumers stylish accessories with a touch of sparkle and opulence.
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