Suck UK's Wooden Nutcracker reveals a Festive Surprise Inside a Walnut
Laura McQuarrie — December 28, 2013 — Marketing
References: suck.uk & ifitshipitshere.blogspot
This year, to send festive thanks to its partners and distributors, Suck UK made wooden nutcracker gifts. The nutcracker was modeled quite closely after its own Robot Nutcracker, but redesigned in red and white for Christmas. The Suck UK offices seemed to be transformed into one of Santa's workshops, since it got to work sanding, painting and preparing the toys by hand.
What makes this wooden nutcracker truly unique is that it has a gold-painted nut inside and when the nutcracker is used to open it, recipients will find a surprise inside. Inside the nut is a tiny USB that says "watch me" and it reveals Suck UK's holiday message. This is an ingenious way to send a totally unique holiday greeting and although it takes some effort to make and open, it's well worth the surprise.
What makes this wooden nutcracker truly unique is that it has a gold-painted nut inside and when the nutcracker is used to open it, recipients will find a surprise inside. Inside the nut is a tiny USB that says "watch me" and it reveals Suck UK's holiday message. This is an ingenious way to send a totally unique holiday greeting and although it takes some effort to make and open, it's well worth the surprise.
Trend Themes
1. Personalized Gift Experiences - Creating surprise and delight moments by embedding hidden surprises in gift items.
2. Innovative Packaging Design - Exploring unique packaging designs that offer interactive and memorable experiences.
3. Customized Holiday Messaging - Using inventive methods to deliver personalized holiday messages to recipients.
Industry Implications
1. Gift and Novelty - Opportunity to create unique and personalized gift experiences through innovative design and hidden surprises.
2. Packaging - Chance to develop interactive and memorable packaging designs that enhance the gift-giving experience.
3. Marketing and Communication - Potential to employ inventive methods for delivering customized holiday messages, creating a strong emotional connection with recipients.
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