The Holiday Campaign is Based on an Iconic Musical Production
Katherine Pendrill — November 3, 2015 — Fashion
'Burberry's' new holiday campaign is based on the award-winning musical production 'Billy Elliot.' While most holiday ads feature the same combination of Christmas music and festive decorations, this ad celebrates the anniversary of an iconic musical and film instead.
Billy Elliot is a musical production that follows the life of an an aspiring dancer named Billy. The new ad campaign celebrates the 15th anniversary of the film version of the musical. The campaign features a number of high-profile celebrities, including Michelle Dockery, James Corden and Elton John. The campaign also features Burberry models Naomi Campell, Rosie Huntingon-Whiteley and Romeo Beckham. The cast showcases Burberry's festive offerings by recreating the opening scene of the movie.
The glamorous new campaign not only shows off Burberry's beautiful collection, but it also helps support the charities 'Place2Be' and the 'County Durham Community Foundation.'
Billy Elliot is a musical production that follows the life of an an aspiring dancer named Billy. The new ad campaign celebrates the 15th anniversary of the film version of the musical. The campaign features a number of high-profile celebrities, including Michelle Dockery, James Corden and Elton John. The campaign also features Burberry models Naomi Campell, Rosie Huntingon-Whiteley and Romeo Beckham. The cast showcases Burberry's festive offerings by recreating the opening scene of the movie.
The glamorous new campaign not only shows off Burberry's beautiful collection, but it also helps support the charities 'Place2Be' and the 'County Durham Community Foundation.'
Trend Themes
1. Ballet-inspired Ad Campaigns - Ballet-themed ad campaigns are becoming more popular as brands look to add elegance and sophistication to their marketing efforts.
2. Celebrity Endorsement - Brands are tapping into the power of celebrity endorsements to generate buzz and increase brand awareness in their ad campaigns.
3. Charitable Partnerships - More brands are partnering with charities and social causes to drive positive change while also promoting their products and services.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can utilize ballet-inspired ad campaigns to showcase their collections and add a sense of sophistication and elegance to their branding.
2. Entertainment - The entertainment industry can leverage the popularity of iconic musical productions to promote their upcoming performances and drive ticket sales.
3. Social Impact - Brands that partner with charities and social causes can not only promote their products and services, but also drive positive impact in the community and increase their social responsibility.
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