NIKEiD Custom Shoes Now Lets Shoppers Choose a Bespoke Tag
Cadhla Gray — October 28, 2015 — Fashion
References: help-en-us.nike & caplex
While the NIKEiD custom shoe service is extremely successful and popular, the one problem consumers find is the length of time it takes to receive the highly anticipated products. Nike has responded to that issue by creating a new 'Personalized Product' option that gives customers the ability to create, order and own a pair of custom shoes in just one day.
Instead of choosing the material and pattern, shoes are selected from existing models and colorways. However, they can have a custom "tag" added to the sole, be it a name, place, a team or even a hashtag that's close to the sneakerhead's heart. The only restrictions are that it can't include profanity or violent, discriminatory or trademarked content. Therefore, consumers who want a pair of NIKEiD custom shoes for an upcoming game or event can get them without having to wait the standard month.
Instead of choosing the material and pattern, shoes are selected from existing models and colorways. However, they can have a custom "tag" added to the sole, be it a name, place, a team or even a hashtag that's close to the sneakerhead's heart. The only restrictions are that it can't include profanity or violent, discriminatory or trademarked content. Therefore, consumers who want a pair of NIKEiD custom shoes for an upcoming game or event can get them without having to wait the standard month.
Trend Themes
1. Same-day Personalization - Nike's new 'Personalized Product' option offers same-day customization of shoes, solving the issue of lengthy wait times for NIKEiD custom shoes.
2. Custom Tagging - The addition of customizable 'tags' on the sole of NIKEiD custom shoes allows consumers to personalize their sneakers with names, places, teams, or hashtags.
3. Accelerated Production - Nike's ability to create and deliver custom shoes in just one day demonstrates the potential for accelerated production processes in the footwear industry.
Industry Implications
1. Footwear - The customization option provided by NIKEiD and the introduction of same-day personalization presents a disruptive innovation opportunity in the footwear industry.
2. E-commerce - The trend of same-day personalized sneakers highlights the potential for e-commerce platforms to offer customized products with fast turnaround times.
3. Sports Apparel - The ability to order customized shoes for upcoming games or events without waiting a month emphasizes the opportunity for disruptive innovation in the sports apparel industry.
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