Lara Atkinson's Fashion Pop Concept Makes Couture Edible
Laura McQuarrie — August 20, 2013 — Marketing
References: behance.net & thedieline
The 'Fashion Pop' concept by Lara Atkinson takes prints, colors, textures and themes from Spring/Summer 2013 designer collections and turns them into delectable popsicles.
Atkinson noticed a surge of popsicle sales and popsicle recipes at the same time Spring/Summer fashion shows were taking place and was inspired to turn an inexpensive icy treat into a high-end delicacy. Atkinson took inspiration from the "crunchy textures" of McQueen fashion and "Burberry's lickable metallics" to create popsicles that are truly decadent.
Beyond dressing up the edible parts of the Fashion Pops, Atkinson includes detailing on wooden popsicle sticks and wrappers. Alike a good outfit, these small details make the whole look. This fun concept merges the eye-catching designer creations with mouth-watering popsicles, which would definitely be a more affordable way to enjoy the latest runway fashions.
Atkinson noticed a surge of popsicle sales and popsicle recipes at the same time Spring/Summer fashion shows were taking place and was inspired to turn an inexpensive icy treat into a high-end delicacy. Atkinson took inspiration from the "crunchy textures" of McQueen fashion and "Burberry's lickable metallics" to create popsicles that are truly decadent.
Beyond dressing up the edible parts of the Fashion Pops, Atkinson includes detailing on wooden popsicle sticks and wrappers. Alike a good outfit, these small details make the whole look. This fun concept merges the eye-catching designer creations with mouth-watering popsicles, which would definitely be a more affordable way to enjoy the latest runway fashions.
Trend Themes
1. Designer-inspired Popsicles - Creating popsicles that are inspired by designer collections, allowing consumers to enjoy high-end fashion in a delicious and affordable way.
2. Edible Couture - Introducing the concept of couture-inspired edible treats, merging the worlds of fashion and food to create unique and immersive experiences.
3. Fashion-themed Food - Bringing the themes, prints, colors, and textures of fashion collections into the realm of food, providing a new and exciting way to interact with fashion.
Industry Implications
1. Fashion - Opportunity for fashion brands to collaborate with food companies and create designer-inspired food products, expanding their brand reach and offering unique experiences to consumers.
2. Food - Food companies can explore collaborations with fashion designers to create couture-inspired edible creations, catering to fashion-forward consumers looking for unique and Instagrammable food experiences.
3. Event Planning - Event planners can incorporate fashion-themed food into their events, providing a memorable and visually appealing experience for attendees.
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