McDonald's Organzied a Creative Instagram Feed for Christmas
Laura McQuarrie — January 8, 2016 — Marketing
In order to engage its customers in a fun way for the holiday season, McDonald's Singapore strung together a series of creative Instagram posts.
As a platform that's dominated by visuals, it was important for the brand to create dynamic content. To do this, the fast food brand turned its social media page into a comic strip, featuring illustrations that included doodles playfully interacting with its drinks, burgers and other menu items. A lot of the charm of the content comes from mixed media, which combines product photography with hand-drawn illustrations.
The campaign was a success at winning the brand plenty of recognition in the region, providing a lesson to other brands on the importance of sharing high-quality content on a social platform like Instagram.
As a platform that's dominated by visuals, it was important for the brand to create dynamic content. To do this, the fast food brand turned its social media page into a comic strip, featuring illustrations that included doodles playfully interacting with its drinks, burgers and other menu items. A lot of the charm of the content comes from mixed media, which combines product photography with hand-drawn illustrations.
The campaign was a success at winning the brand plenty of recognition in the region, providing a lesson to other brands on the importance of sharing high-quality content on a social platform like Instagram.
Trend Themes
1. Visual-driven Social Media Content - Brands can exploit the power of visual-driven social media content to interact with customers in an engaging way.
2. Hand-drawn Illustration - Mixing hand-drawn illustrations with product photography can create visually appealing content for social media.
3. Branded Comic Strips - Creating a comic strip starring the brand's own product can be an innovative and humorous way to engage customers on social media.
Industry Implications
1. Food and Beverage - Food and beverage can leverage humor and creativity to attract customers on social media.
2. Marketing and Advertising - Marketing and advertising agencies can encourage their clients to create visually captivating social media content that stands out.
3. Graphic Design - Graphic designers can leverage their skills to create custom illustrations that capture the attention of potential customers on social media.
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