The Nike Snow Day Campaign Encourages People to "Get Out Here"
Meghan Young — October 30, 2015 — Marketing
References: news.nike
Every year, people face a lack of motivation to stay active outdoors during the winter months; but the Nike Snow Day commercial reminds people just how much it used to be as a kid. Embracing the child-like love of snow fights and winter sports, the ad campaign is chock full of Nike athletes as they hilarious come out to play.
Whether breaking through glass, emerging from a pile of snow or even a throwing down weights to partake, pros including Rob Gronkowski, Ndamukong Suh, Paula Findlay and Lauren Fisher take on the weather with enthusiasm. The Nike Snow Day commercial kicks off a larger #GetOutHere campaign, which riffs off of last year's Choose Your Winter activation.
Finally, the global brand is on an exciting search to find the 48 most weather-defying athletes to compete in the Get Out Here Challenge, the ultimate cold-weather training experience, to be held in Chicago in December.
Whether breaking through glass, emerging from a pile of snow or even a throwing down weights to partake, pros including Rob Gronkowski, Ndamukong Suh, Paula Findlay and Lauren Fisher take on the weather with enthusiasm. The Nike Snow Day commercial kicks off a larger #GetOutHere campaign, which riffs off of last year's Choose Your Winter activation.
Finally, the global brand is on an exciting search to find the 48 most weather-defying athletes to compete in the Get Out Here Challenge, the ultimate cold-weather training experience, to be held in Chicago in December.
Trend Themes
1. Winter Sports Revival - A trend of embracing winter sports and activities to stay active during the winter months presents opportunities for innovative sportswear and equipment.
2. Nostalgic Advertising - The use of nostalgic themes, such as childhood memories of playing in the snow, in advertising campaigns creates disruptive innovation opportunities in the marketing industry.
3. Weather-defying Athletes - The search for top athletes who can perform in extreme weather conditions opens up possibilities for disruptive innovation in sports training, performance gear, and athlete development.
Industry Implications
1. Sportswear - The sportswear industry can capitalize on the winter sports revival trend by creating innovative and weather-resistant sportswear collections.
2. Advertising - The advertising industry can leverage the nostalgic advertising trend by developing campaigns that tap into consumers' childhood memories and emotions.
3. Sports and Fitness - The sports and fitness industry can explore disruptive innovation opportunities by catering to the needs of weather-defying athletes and developing specialized training programs and equipment.
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