This Massive Toronto Album Teaser Calls Drake "The 6 God"
Charlotte Joyce Kidd — November 5, 2015 — Marketing
References: torontoist & vulture
Drake makes no secret of his pride and attachment to his Canadian home city, and in a daring new billboard, he has proclaimed himself "The 6 God."
A billboard looming above Toronto's Gardiner Highway displays the slightly ominous slogan "The 6 God is Watching," with the word God symbolized by a set of praying hands rather than the actual word. Drake has a tattoo of this same symbol (in emoji form). The Canadian-born singer posted a photo of the billboard to his Instagram account, with the caption "Be home soon." This has bloggers and Torontonians speculating that this is a teaser for Drake's new 'Views from the 6' album release.
This is a very effective way for the Toronto rapper (or do we just call him The 6 God now?) to publicize his upcoming musical release, as the media and social buzz it is currently creating function as unpaid advertising.
A billboard looming above Toronto's Gardiner Highway displays the slightly ominous slogan "The 6 God is Watching," with the word God symbolized by a set of praying hands rather than the actual word. Drake has a tattoo of this same symbol (in emoji form). The Canadian-born singer posted a photo of the billboard to his Instagram account, with the caption "Be home soon." This has bloggers and Torontonians speculating that this is a teaser for Drake's new 'Views from the 6' album release.
This is a very effective way for the Toronto rapper (or do we just call him The 6 God now?) to publicize his upcoming musical release, as the media and social buzz it is currently creating function as unpaid advertising.
Trend Themes
1. Personalized Rapper Billboards - Innovative billboards that connect with the personal brand of the artist to create social buzz and anticipation for upcoming releases.
2. Location-based Advertising - Creative use of billboards and other traditional advertising methods to create a localized message that resonates with the audience and generates excitement.
3. Social Media Teasers - The use of social media to create anticipation for upcoming releases by providing partial glimpses or cryptic hints that leave audiences wanting more.
Industry Implications
1. Music - Innovative advertising techniques like these billboard teasers could create breakthrough promotional opportunities in the music industry.
2. Marketing and Advertising - Location-based advertising and personalized messaging show how new techniques can bring marketing and advertising to new heights.
3. Social Media - The trend of using social media platforms for promotional activity is creating new opportunities to stay ahead of the competition.
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