Expectant moms turn to subscription services for an easier experience
Implications - Seeking to alleviate the stresses of pregnancy, women are turning to curated subscription services that provide everyday necessities. Offering kits that include everything from maternity clothing to nutritional goods and pre-delivery products, curated packages not only add a level of convenience, but they also speak to a need for products and services that specifically cater to very specific segments of life.
Workshop Question - Convenience is a huge factor for the modern consumer. How could you ease the shopping process by bundling your products or services into kits?
Trend Themes
1. Maternal Subscription Services - Subscription services that cater to moms and their babies are on the rise, providing a wide range of affordable and personalized products that meet their necessities
2. Tailored Maternity Kits - Subscription services that offer curated and personalized boxes to match a child's age, season, or pregnancy stage are becoming more popular and alleviate the stress of shopping for necessities
3. Comforting Pregnancy Products - Manufacturers are developing products designed to add comfort and alleviate pregnancy stress, ranging from teas specially formulated for pregnant women to organic and non-toxic maternity beauty products
Industry Implications
1. Subscription Industry - The subscription industry is growing rapidly due to the convenience and personalization it offers, with a particular emphasis on maternal and baby products
2. Maternity Clothing Industry - The maternity clothing industry is expanding to include maternity beauty and personal care products
3. Organic Products Industry - The organic products industry is expanding to include more products specifically designed for expectant mothers and babies
