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Curated Maternity

Expectant moms turn to subscription services for an easier experience

Implications - Seeking to alleviate the stresses of pregnancy, women are turning to curated subscription services that provide everyday necessities. Offering kits that include everything from maternity clothing to nutritional goods and pre-delivery products, curated packages not only add a level of convenience, but they also speak to a need for products and services that specifically cater to very specific segments of life.
Workshop Question - Convenience is a huge factor for the modern consumer. How could you ease the shopping process by bundling your products or services into kits?
Trend Themes
1. Maternal Subscription Services - Subscription services that cater to moms and their babies are on the rise, providing a wide range of affordable and personalized products that meet their necessities
2. Tailored Maternity Kits - Subscription services that offer curated and personalized boxes to match a child's age, season, or pregnancy stage are becoming more popular and alleviate the stress of shopping for necessities
3. Comforting Pregnancy Products - Manufacturers are developing products designed to add comfort and alleviate pregnancy stress, ranging from teas specially formulated for pregnant women to organic and non-toxic maternity beauty products
Industry Implications
1. Subscription Industry - The subscription industry is growing rapidly due to the convenience and personalization it offers, with a particular emphasis on maternal and baby products
2. Maternity Clothing Industry - The maternity clothing industry is expanding to include maternity beauty and personal care products
3. Organic Products Industry - The organic products industry is expanding to include more products specifically designed for expectant mothers and babies
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
11 Featured, 88 Examples:
265,973 Total Clicks
Date Range:
Feb 15 — Mar 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Maternity Beauty Brands
Maternity Beauty Brands
Lifestyle and Fashion Brand HATCH Launched the 'Hatch Mama' Collection
There are countless fashion brands that offer maternity wear for expectant mothers, but the same can hardly be said of maternity beauty, personal care products and cosmetics. HATCH is a lifestyle... MORE
Motherhood Subscription Boxes
Motherhood Subscription Boxes
'Mommy Mailbox' Curates a Monthly Assortment of Products for Mothers
While there are plenty of subscription services that provide a monthly stock of products for mothers, expectant mothers and babies, Mommy Mailbox is unique in that it helps women pamper themselves.... MORE
Monthly Motherhood Care Packages
Monthly Motherhood Care Packages
Ecocentric Mom Offers a Subscription Service for New Moms
Ecocentric Mom is an online-based company that specializes in crafting care packages for new moms, which can be ordered on a monthly subscription basis to ensure that they have everything they need.... MORE
Motherhood Survival Kits
Motherhood Survival Kits
Hello Flo's New Mom Kit is Stocked with Products for New Moms
Hello Flo’s New Mom Kit delivers the same level of genius as its period subscription kits and hilarious commercials. This new offering from the brand appeals to women who have recently had a... MORE
Stylish Maternity Subscriptions
Stylish Maternity Subscriptions
Preggonista Boxes Supply Monthly Gifts for Pregnant Women
Gifts for pregnant women often consider practical concerns to do with a woman’s changing body such as nutrition and comfort, but Preggonista is a subscription box service that reminds style... MORE
Return-to-Work Food Subscriptions
Return-to-Work Food Subscriptions
Califia Farms and Raised Real are Helping Parents Feed Babies
Rasied Real is a baby food delivery service that operates on a subscription model, and recently, Califia Farms and Raised Real teamed up to make it easier for employees to return from parental leave.... MORE
Maternal Subscription Services
Maternal Subscription Services
'Mommy's Toolbox' Delivers Necessities for Mothers and Their Babies
The ‘Mommy’s Toolbox’ subscription service provides monthly deliveries of necessities for mothers and their babies to ease the strain on parents. By sending affordable and timely... MORE
Comforting Pregnancy Teas
Comforting Pregnancy Teas
'Maternitea' Specializes in Making Maternity Tea for Expectant Mothers
There are some kind of herbal teas that are beneficial to consume during a pregnancy, as well as others that should be avoided due to their caffeine content—but this maternity tea collection takes... MORE
Prenatal Subscription Box Services
Prenatal Subscription Box Services
The BINTO Subscription Provides Pre and Post-Natal Products
For women who are looking for products that support their pre and post-natal needs, but don’t know where to start, the BINTO subscription service is the perfect solution. Designed to support... MORE
Pregnancy Delivery Kits
Pregnancy Delivery Kits
The Push Pack is a Prepacked Hospital Bag for Expectant Mothers
In order to ensure comfort for a new mother after a baby has been delivered at the hospital, Small Batch Studio created the Push Pack. This prepacked hospital bag contains all the essentials to... MORE
Tailored Motherhood Kits
Tailored Motherhood Kits
Citrus Lane Ships Out Curated Gift Boxes for Mom and Baby
Citrus Lane is a subscription service geared towards moms and their growing children. Rather than adopting a one-size-fits-all approach, the beauty of getting these particular gift boxes in the mail... MORE

Related Examples

Dress Clothes Rental Services
Dress Clothes Rental Services
'The Black Tux' Offers Affordable High-Quality Rental Tuxes
Transparency-Focused Baby Brands
Transparency-Focused Baby Brands
MADE OF Favors an Organic Approach to Baby Care with a D2C Model
Supermarket-Ready Meal Kits
Supermarket-Ready Meal Kits
Blue Apron Meal Kits Will Soon Be Available in Local Supermarkets
Department Store Subscription Boxes
Department Store Subscription Boxes
Macy's Beauty Box Subscription Provides Samples and Discounts
play_circle_filledBeer Foam Message Printers
Beer Foam Message Printers
The 'Beer Ripples' Machine Prints Personalized Messages on Pints
Frequent User Ride-Share Programs
Frequent User Ride-Share Programs
Lyft Will Be Trying Out a Frequent Rider Subscription Service
Assistive Investment Apps
Assistive Investment Apps
'Hardbacon' Analyzes Portfolios to Create Better Self-Directed Investors
Toy-Inspired Toothbrushes
Toy-Inspired Toothbrushes
These Children's Toothbrushes by Studio HSNDGR are Rubberized
Multifunctional Baby Food Feeders
Multifunctional Baby Food Feeders
Naturebond's Unique Accessories are Both Functional and Playful
Eco-Friendly Single Serving Containers
Eco-Friendly Single Serving Containers
StackTek's Containers are Ideal for Homemade Baby Food
Healthy Baby Food Planners
Healthy Baby Food Planners
The Nuttri App Helps Parents Find Easy and Nutritious Recipes
Mediterranean-Inspired Baby Foods
Mediterranean-Inspired Baby Foods
The New Piccolo Pots are Made with Flavorful Yet Healthy Recipes
Pregnancy-Friendly Deodorants
Pregnancy-Friendly Deodorants
These New Earth Mama Deodorants are Formulated for Mothers
Culinary-Inspired Baby Foods
Culinary-Inspired Baby Foods
Plum Organics' 'Baby Bowls' are Packaged in Spoon-Friendly Dishes
Non-Toxic Baby Skincare
Non-Toxic Baby Skincare
Cherub Rubs' Organic, Non-Chemical Skincare for Babies is Ultra-Gentle
Spring-Loaded Food Mashers
Spring-Loaded Food Mashers
The 'Smood' Potato Masher Quickly Masticates Cooked Veggies and Fruit
Garden Fresh Baby Foods
Garden Fresh Baby Foods
Pure Spoon Makes Certified Organic and Cold-Pressed Vegan Baby Food
Mineralizing Water Purifiers
Mineralizing Water Purifiers
Mitte's Home Water System Enriches Water with Custom Mineral Blends
Period Skin Care Companies
Period Skin Care Companies
Amareta Sells Customized Period and Maternity Skin Care Products
Longlasting Organic Baby Food
Longlasting Organic Baby Food
Organic Family's Organic Baby Food Has a Seven-Day Shelf Life
Immunity-Boosting Prenatal Vitamins
Immunity-Boosting Prenatal Vitamins
These Prenatal Multivitamins Promote Immune Function
Nourishing Prenatal Gummies
Nourishing Prenatal Gummies
SmartyPants Gummy Vitamins are Delicious and Socially Conscious
Prenatal Energy Drink Mixes
Prenatal Energy Drink Mixes
Premama's Energy Powder is Nourishing and Safe for Expecting Moms
Bayou-Inspired Cosmetics
Bayou-Inspired Cosmetics
Nikki Reed's Eco Beauty Line 'BaYou With Love' is Plant-Based
Ayurvedic Chai Beverages
Ayurvedic Chai Beverages
REBBL's 'Ashwagandha Chai' is Made with Potent Spices and Super Herbs
Gold Leaf Gelato Cones
Gold Leaf Gelato Cones
Oyaizu Seicha Serves Green Tea Ice Cream Cones with Edible Gold Leaf
Human-Grade Dog Snacks
Human-Grade Dog Snacks
Snicky Snaks' 'Shareables' Can Be Enjoyed by Both Pet and Owner
Ice Cream Sandwich Sticks
Ice Cream Sandwich Sticks
Popbar is Selling the First-Ever Gelato Sandwich, the 'popWich'
Agave-Sweetened Lemonades
Agave-Sweetened Lemonades
One of Panera Bread's New Craft Beverages is Naturally Sweetened
Dog-Friendly Tea Parties
Dog-Friendly Tea Parties
The Egerton Offers Pet-Friendly Afternoon Tea Events
Cooling Water-Based Creams
Cooling Water-Based Creams
The Water Cream by Tatcha is Ideal for the Summer Months
DIY Face Mask Machines
DIY Face Mask Machines
Fruits and Vegetables Can Be Used in Preup's Face Mask Maker
DIY Tea Bath Bombs
DIY Tea Bath Bombs
This Recipe for Homemade Bath Bombs Includes Soothing Loose Leaf Tea
Family-Friendly Bug Sprays
Family-Friendly Bug Sprays
MosquitNo's 'Family Spray' is a Safe Bug Repellent for Kids
Pregnancy-Safe Skincare
Pregnancy-Safe Skincare
The Facto unMyrrhaculous Face Cream is Made With Paleo Ingredients
Natural Prenatal Gummies
Natural Prenatal Gummies
These Prenatal Supplements from HappyMama Come in a Chewy Gummy Form
Prenatal Puree Pouches
Prenatal Puree Pouches
Happy Mama's Fruit and Vegetable Blends are Portable and Nourishing
Prenatal Oat Bars
Prenatal Oat Bars
Happy Mama's Prenatal Nutrition Bars Support Pregnant and Breastfeeding Women
Maternity Skincare Collections
Maternity Skincare Collections
Mama & Boo is a Bangkok-Based Skincare Range for Expectant Mothers
Drinkable Prenatal Vitamins
Drinkable Prenatal Vitamins
Premama's Powdered Drink Mix-Ins Prodide Complete Maternal Care
Prenatal Fitness Apps
Prenatal Fitness Apps
The 'Prenatal Pilates' App Helps Expectant Mothers Stay Fit
Hospital-Approved Maternal Cosmetics
Hospital-Approved Maternal Cosmetics
The Mater Mothers Maternity and Baby Cosmetics are Soothing
Prenatal Nutrition Bars
Prenatal Nutrition Bars
Bellybar Snacks Indulge Cravings and Satisfy Expectant Mothers
Unlimited Maternity Rentals
Unlimited Maternity Rentals
Le Tote Offers Flexible Subscriptions of Maternity Clothing for Women
Customizable Family Care Packages
Customizable Family Care Packages
The Honest Company Sells Family Cleaning Products in Bundles
Nutritious Pregnancy Cookies
Nutritious Pregnancy Cookies
Bumpboosters' Cookies for Expectant Mothers are a Pregnancy Treat
Soothing Maternal Teas
Soothing Maternal Teas
The Spoiled Mama Makes Herbal Pregnancy Tea
Pregnancy-Inspired Ice Cream
Pregnancy-Inspired Ice Cream
eCreamery's Collection Curbs Cravings of Ice Cream During Pregnancy
Cancer-Diagnosing Briefcases
Cancer-Diagnosing Briefcases
The Lab-In-A-Briefcase Assesses Cancer Bio-Markers In Only 15 Minutes
Fetal Monitoring Patches
Fetal Monitoring Patches
This Tiny High-Frequency Device Monitors Your Baby's Every Movement
Subscription Box Beauty Lines
Subscription Box Beauty Lines
This Subscription Service is Launching Its Own Cosmetics Collection
Family-Friendly Recipe Subscriptions
Family-Friendly Recipe Subscriptions
This Service Provides Recipes for Large Families
Male Birth Control Pills
Male Birth Control Pills
A Study on Mice Showed Promise for a Reversible Pregnancy Prevention Drug
Comforting Miscarriage Cards
Comforting Miscarriage Cards
This Line of Greeting Cards Addresses Miscarriage and Pregnancy Loss
Empowering Pregnancy Portraits
Empowering Pregnancy Portraits
These Images Bring Hope to Women Who Have Suffered Miscarriages
Mindful Lifestyle Subscriptions
Mindful Lifestyle Subscriptions
Yogi Surprise's Monthly Gift Boxes Support the Yoga Lifestyle
Recipe-Based Spice Subscriptions
Recipe-Based Spice Subscriptions
This Subscription Service Provides Customized Spice Blends
Mindful Subscription Boxes
Mindful Subscription Boxes
BuddhiBox Supplies Monthly Gifts to Enhance a Yoga Practice
Organic Tampon Subscriptions
Organic Tampon Subscriptions
Lola is a Subscription Service Delivering 100% Cotton Tampons
Monthly Salami Subscriptions
Monthly Salami Subscriptions
Olympic Provisions is an Oregon-Based Salami of the Month Club
Date Night Activity Subscriptions
Date Night Activity Subscriptions
Datelivery is a Monthly Delivery for a Romantic Night-In
Spicy Subscription Services
Spicy Subscription Services
The New 'Sriracha Box' Service Delivers Monthly Sriracha Products
Boxed Mixology Subscriptions
Boxed Mixology Subscriptions
SaloonBox Has Everything You Need to Make the Perfect Cocktail
Diet-Friendly Meal Plans
Diet-Friendly Meal Plans
Blue Apron's Meal Plans Include Those with Dietary Restrictions
Digital Birth Control Tracking
Digital Birth Control Tracking
Daysy Monitors Women's Ovulation Cycles and Fertility Levels
Spectacles Subscription Services
Spectacles Subscription Services
The Endless Eyewear Rental Packages Let You Switch Up Your Look
Bakery Baby Announcements
Bakery Baby Announcements
This Fun Pregnancy Announcement Appears to be Freshly Baked
Painfully Honest Cards
Painfully Honest Cards
Emily McDowell Designs Greeting Cards Without Pretense
Fruitful Pregnancy Announcements
Fruitful Pregnancy Announcements
ThePartyPosse's Cute Gift Boxes Show a Baby's Development
Fatherhood Survival Apps
Fatherhood Survival Apps
The Daddyo App Helps New Dads Navigate Fatherhood
Expectant Father Apps
Expectant Father Apps
Pregnant Dad is a Handy App That Keeps Expecting Families Organized
Fatherly Preparedness Apps
Fatherly Preparedness Apps
This App Provides a Series of Quick Tips for New Dads
Fetal Fluid Serums
Fetal Fluid Serums
This Amniotic Fluid Serum Will Rejuvenate Your Skin
Sock Subscription Services
Sock Subscription Services
Pharmacie Goods is a Luxury Sock Delivery Service Exclusively for Men
Tampon-Shooting Gaming
Tampon-Shooting Gaming
Tampon Run is a Period Video Game Aiming to Normalize Menstruation
Hilarious Menstruation Ads
Hilarious Menstruation Ads
This Feminine Hygiene Ad Wants You to Stop Beating Around the Bush
Culinary Children Subscriptions
Culinary Children Subscriptions
Foodstirs Subscription Services is a Great Way to Get Kids Cooking
Mixologist Subscription Services
Mixologist Subscription Services
TWIST Sends You a Box of Premium Cocktail Ingredients Regularly
Inclusive Menstruation Apps
Inclusive Menstruation Apps
The Dayima Women's Health App Also Has Features for Men
Education-Enabling Underwear
Education-Enabling Underwear
Transformation Textiles Manufactures Feminine Hygiene Products
Menstruation-Tracking Apps
Menstruation-Tracking Apps
The Groove App Keeps You Informed About Your Bodily Patterns
Crafty Spirit Subscription Services
Crafty Spirit Subscription Services
Flaviar Offers Spirit Subscriptions and Tasting Packs
Provocative Vaginal Knitting
Provocative Vaginal Knitting
Casting Off My Womb by Casey Jenkins Places Yarn in Private Parts
Meal-Making Subscription Services
Meal-Making Subscription Services
ChefButler Sends Food Boxes Full of Recipes and Ingredients
Printed One-Use Undergarments
Printed One-Use Undergarments
Always Have Clean Delicates with 3D-Printed Disposable Underwear
Menstruation Celebration Parties
Menstruation Celebration Parties
The Period Party by the Period Store Honors the Time of the Month
Tampon Subscription Services
Tampon Subscription Services
HaloFlo Will Ship All That is Necessary with a Smile
Baby Subscription Services
Baby Subscription Services
Good Karma Clothing for Kids Encourages Collaborative Consumption