The healingcrystals YouTube Channel Promotes Positive Energy
Jana Pijak — January 6, 2016 — Life-Stages
Appealing to a female audience, this YouTube channel gives viewers an introduction on healing crystals and ways one can use them to promote positive energy in their lives. The 'healingcrystals' channel has over 10 000 subscribers to date and also links to an Instagram account that spotlights different stones and spiritual tips daily.
Following in the footsteps of Millennials, Boomers are responding to spiritual marketing more than ever before. Rather than having negative associations with age, this demographic is embracing the confidence and wisdom that comes with growing older. In addition to spiritual products and self-help publications, Boomers are connecting digitally and are gaining insight from web channels such as this one. The dominant demographic is no longer limited to the religious traditions of their parents and is venturing out to explore spiritual practices that promote balance and well-being.
Whether providing a beginner's guide to healing crystals or suggesting the best stones for safe travels, healingcrystals hosts Lourdes and Tara share spiritual insights with their viewership in a way that is comprehensive and relatable.
Following in the footsteps of Millennials, Boomers are responding to spiritual marketing more than ever before. Rather than having negative associations with age, this demographic is embracing the confidence and wisdom that comes with growing older. In addition to spiritual products and self-help publications, Boomers are connecting digitally and are gaining insight from web channels such as this one. The dominant demographic is no longer limited to the religious traditions of their parents and is venturing out to explore spiritual practices that promote balance and well-being.
Whether providing a beginner's guide to healing crystals or suggesting the best stones for safe travels, healingcrystals hosts Lourdes and Tara share spiritual insights with their viewership in a way that is comprehensive and relatable.
Trend Themes
1. Spiritual Marketing to Boomers - Opportunity for brands to target Boomers with spiritual products and self-help publications, tapping into their desire for balance and well-being.
2. Digital Connection for Boomers - Opportunity to create digital platforms, like YouTube channels, that provide spiritual insights and connect Boomers with like-minded individuals.
3. Exploration of Non-traditional Spiritual Practices - Opportunity to cater to Boomers' curiosity in exploring new spiritual practices beyond the traditions of their parents, such as healing crystals.
Industry Implications
1. Spiritual Products and Wellness - Opportunity for businesses in the spiritual products and wellness industry to develop new offerings targeted at Boomers seeking balance and well-being.
2. Publishing and Self-help - Opportunity for publishers and self-help industry to create content specifically designed for Boomers, addressing their interest in spiritual growth and wisdom.
3. Digital Platforms and Social Media - Opportunity for platforms and social media networks to create spaces that facilitate digital connection and knowledge sharing among Boomers interested in spirituality.
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