The Burberry Beauty Box Takes the Brand Right into the Future
Michael Baxter — April 21, 2014 — Tech
References: us.burberry & psfk
Burberry’s new flagship store in Shanghai, the Burberry Beauty Box, uses multimedia and technology to enhance the experience in a way that most fashion outlets don’t even dream of. With mirror screens and an adaptive exterior, the new store is ready to take the brand squarely into the future.
Burberry has taken Shanghai by storm and the Burberry Beauty Box is it’s seventh and most advanced store. This store has 130 speakers, 40 video screens and all other manner of tech innovations. Many of the clothes will also feature RFID technology, which will give the shoppers a runway look at the clothes right there in the store.
The store is so advanced that you can even put on virtual shades. Burberry is taking a step toward a technological takeover with the new Burberry Beauty Box.
Burberry has taken Shanghai by storm and the Burberry Beauty Box is it’s seventh and most advanced store. This store has 130 speakers, 40 video screens and all other manner of tech innovations. Many of the clothes will also feature RFID technology, which will give the shoppers a runway look at the clothes right there in the store.
The store is so advanced that you can even put on virtual shades. Burberry is taking a step toward a technological takeover with the new Burberry Beauty Box.
Trend Themes
1. Multimedia Retail - The use of multimedia and technology to enhance the shopping experience in fashion outlets.
2. Adaptive Exterior - Using technology to create an exterior that can adapt to different environments and experiences.
3. RFID Technology - Incorporating RFID technology in clothing to provide shoppers with a virtual runway experience.
Industry Implications
1. Fashion Retail - The fashion industry can incorporate multimedia and technology to elevate the shopping experience.
2. Technology - The development and implementation of innovative technologies for retail and fashion outlets.
3. Luxury Retail - Luxury brands can use technology and innovative experiences to differentiate themselves and create a unique shopping experience.
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