Consumers are faced with bare bones cafes that emphasize efficiency
Implications - As designers and architects work to translate modern consumer expectations into new cafe concepts, some are choosing to explore themes of simplicity with almost barren interior designs. Providing a stark contrast to the homespun coffee shop interiors that aim to instill feelings of domesticity, espresso bars boasting severe decor suggest a consumer preference for streamlined, function-focused hospitality and branding.
Workshop Question - How can your brand incorporate functional minimalism into its products/services or processes?
Trend Themes
1. Simplicity Theme - Consumers are preferring streamlined, function-focused hospitality and branding, leading to cafes with almost barren interior designs.
2. Repurposing Shipping Containers - The use of shipping containers as cafes and showrooms is a contemporary pattern of re-using and refurbishing, acting as a more eco-friendly and inexpensive alternative to building from scratch.
3. Futuristic Cafes - The creation of particularly austere, futuristically designed cafes like Voyager Espresso is a welcome contrast to traditional opulent cafe culture in wealthy areas.
Industry Implications
1. Interior Design - Businesses may consider implementing simplicity themes with an emphasis on function-focused branding, rather than overwhelming decorative elements.
2. Architecture - Businesses may consider using repurposed shipping containers as a more eco-friendly and cost-effective alternative to building from scratch, especially for cafes and showrooms.
3. Hospitality - The creation of futuristic, functional and austere coffee shops is a new approach that may offer opportunities for disruption in the traditional opulent cafe culture in wealthy areas.
5 Featured, 44 Examples:
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Date Range:
Jul 15 — Mar 16
Trending:
V. Hot
Consumer Insight Topics:
