Christmas Shopping Made Easy with Wal-Mart’s Virtual Pop-Up Shops
Ariel Weber — November 8, 2012 — Tech
References: psfk
Taking the stress out of Christmas shopping, Walmart Canada collaborates with Mattel to release a virtual pop-up shop exclusively selling toys. For four weeks leading up to Christmas, Toronto commuters will get the opportunity to quickly and easily scan QR codes with their smartphones to purchase the latest and most sought-after toys.
Located in Toronto's underground walkway PATH, the initiative will feature the most beloved toy brands of this decade, such as Barbie and Hot Wheels, in 3-D form on the two walls making up the virtual shop.The virtual aspect of the toy store was left up to the Brandfire Marketing Group in coordination with IMA Outdoor Inc.; both marketing and advertising gurus.
Come Christmas time, kids will be overjoyed with their gifts and parents will rejoice knowing how quick and painless the process was -- all thanks to Walmart's virtual pop-up shop.
Located in Toronto's underground walkway PATH, the initiative will feature the most beloved toy brands of this decade, such as Barbie and Hot Wheels, in 3-D form on the two walls making up the virtual shop.The virtual aspect of the toy store was left up to the Brandfire Marketing Group in coordination with IMA Outdoor Inc.; both marketing and advertising gurus.
Come Christmas time, kids will be overjoyed with their gifts and parents will rejoice knowing how quick and painless the process was -- all thanks to Walmart's virtual pop-up shop.
Trend Themes
1. Virtual Shopping - The use of QR codes and virtual pop-up shops streamlines the shopping experience and provides convenience for consumers.
2. Interactive Advertising - Brands collaborating with marketing and advertising agencies to create immersive experiences through virtual pop-up shops opens up new possibilities for engaging with customers.
3. Mobile Commerce - The integration of QR codes and mobile purchasing options allows for seamless transactions and increased sales in the retail industry.
Industry Implications
1. Retail - The retail industry can utilize virtual pop-up shops to attract customers and provide an innovative and convenient shopping experience.
2. Marketing and Advertising - Marketing and advertising agencies can explore the use of virtual pop-up shops as a unique and interactive way to promote brands and engage with consumers.
3. Toys and Games - The toys and games industry can leverage virtual pop-up shops to showcase their products in a visually appealing and immersive way, increasing sales and brand recognition.
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