The 'GO Box' is Designed to Replace Single-Use Restaurant Containers
Katherine Pendrill — May 27, 2015 — Eco
References: goboxsfbay & indiegogo
The 'GO Box' packages are a line of reusable take-out containers designed to create a waste-free dining experience. As the first reusable container system available to the public, GO Box is targeted at eliminating the need for single-use containers at restaurants.
The San Fransico-based service works by asking participants to sign-up and then request a GO Box the next time they visit a participating vendor. After using the box to transport their meal, the participant then drops the box off at a drop site and receives a token which can be used towards their next GO Box meal. The take-out containers themselves are durable, reusable, recyclable and BPA-free, making them an eco-friendly alternative to traditional single-use take-out packages.
The issue is a major problem in San Francisco, with 48 percent of trash in the Bay Area related to take-out food packaging. If the system proves successful in the case of San Francisco, it may be a sustainable option for restaurants in other cities as well.
The San Fransico-based service works by asking participants to sign-up and then request a GO Box the next time they visit a participating vendor. After using the box to transport their meal, the participant then drops the box off at a drop site and receives a token which can be used towards their next GO Box meal. The take-out containers themselves are durable, reusable, recyclable and BPA-free, making them an eco-friendly alternative to traditional single-use take-out packages.
The issue is a major problem in San Francisco, with 48 percent of trash in the Bay Area related to take-out food packaging. If the system proves successful in the case of San Francisco, it may be a sustainable option for restaurants in other cities as well.
Trend Themes
1. Reusable Take-out Containers - The trend of reusable take-out containers is a disruptive innovation opportunity for restaurants to offer a more environmentally-friendly dining experience.
2. Waste-free Dining - The trend of waste-free dining represents a disruptive innovation opportunity for companies to reduce their environmental footprint and appeal to environmentally-conscious consumers.
3. Reusable Packaging Systems - The trend of reusable packaging systems presents a disruptive innovation opportunity for companies to reduce waste and create eco-friendly solutions for consumers.
Industry Implications
1. Food Service - The food service industry has an opportunity to reduce its environmental impact and differentiate itself by adopting reusable take-out container systems.
2. E-commerce - E-commerce companies have an opportunity to develop sustainable packaging solutions that can be reused and eliminate the need for single-use packaging.
3. Logistics - The logistics industry can develop innovative delivery and return systems for reusable containers, creating supply chain efficiencies and reducing waste.
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