This Clever McDonald's Commercial Features the Latin Hit Song 'Gloria'
Rebecca Byers — July 29, 2015 — Marketing
Launched in April 2015, this joyous McDonald's commercial features the iconic Latin song 'Gloria' by Laura Branigan. The feel-good television spot makes great use of the 1982 hit song that does a great job of highlighting the bilcultural space present in the United States.
The scene features a variety of characters joyfully enjoying their McDonald's meals while having a dance party to the hit Latin song. Notable scenes include a young lady and her grandmother dancing as they shop for a quinceañera dress, while others are shown dancing to the contagious beat while at work or while catching up with friends.
The charismatic and happy 'Gloria' McDonald's spot was created by Alma, an award-winning Miami-based Hispanic ad agency with additional offices in San Francisco and Tallahassee.
The scene features a variety of characters joyfully enjoying their McDonald's meals while having a dance party to the hit Latin song. Notable scenes include a young lady and her grandmother dancing as they shop for a quinceañera dress, while others are shown dancing to the contagious beat while at work or while catching up with friends.
The charismatic and happy 'Gloria' McDonald's spot was created by Alma, an award-winning Miami-based Hispanic ad agency with additional offices in San Francisco and Tallahassee.
Trend Themes
1. Bicultural Advertising - This trend highlights the importance of appealing to diverse cultural backgrounds within advertising campaigns.
2. Nostalgia Marketing - This trend taps into the power of nostalgic songs or references to evoke positive emotions and resonate with audiences.
3. Emotionally Engaging Commercials - This trend emphasizes the impact of creating ads that resonate with viewers emotionally, fostering a strong brand connection.
Industry Implications
1. Advertising and Marketing - This industry can explore new ways to create inclusive and culturally relevant campaigns that appeal to diverse audiences.
2. Fast Food - This industry can leverage nostalgic elements and emotional storytelling to enhance brand loyalty and attract new customers.
3. Multicultural Consulting - This industry can advise companies on how to effectively reach and engage multicultural audiences through their advertising efforts.
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