John Legend is Hosting a Free Concert in Toronto as Part of TIFF 2016
Katherine Pendrill — September 13, 2016 — Pop Culture
References: narcity
On September 13th, American Crooner John Legend will descend upon Toronto for TIFF 2016. While the Canadian film festival is largely a celebration of cinema, Legend will bring a little bit of music to the annual event by hosting a free concert for movie-goers.
To celebrate the Vanguard Films of TIFF 2016, Legend will throw a free concert outside of the Hot Docs Ted Rogers Cinema. Legend will also be joined by Mark Duplass of the Duplass brothers duo and TIFF Vanguard programmer Colin Geddes, who will be hosting a free movie night. The event is designed to recognize the work of three AXE Collective filmmakers, each of whom have been mentored by Legend and Duplass. If free movies and music weren't enough, there will also be complimentary snacks, sweets and cocktails available to attendees.
To celebrate the Vanguard Films of TIFF 2016, Legend will throw a free concert outside of the Hot Docs Ted Rogers Cinema. Legend will also be joined by Mark Duplass of the Duplass brothers duo and TIFF Vanguard programmer Colin Geddes, who will be hosting a free movie night. The event is designed to recognize the work of three AXE Collective filmmakers, each of whom have been mentored by Legend and Duplass. If free movies and music weren't enough, there will also be complimentary snacks, sweets and cocktails available to attendees.
Trend Themes
1. Film Festival Concerts - Hosting free concerts during film festivals is a growing trend, creating a unique entertainment experience for attendees.
2. Vanguard Films - Vanguard films showcased at film festivals provide an opportunity for collaboration between filmmakers and musicians to create innovative and inspiring content.
3. AXE Collective - The AXE Collective program demonstrates the potential for brands to support emerging filmmakers and musicians, fostering creativity and collaboration.
Industry Implications
1. Film Industry - Film festivals can leverage the power of live music performances to enhance the overall festival experience, attracting a wider audience and boosting ticket sales.
2. Music Industry - Musicians can expand their reach by performing at film festivals, connecting with new audiences and potentially gaining exposure for their work through film projects.
3. Branding and Marketing - Brands can collaborate with film festivals to sponsor concerts and events, aligning their brand with creativity and supporting emerging talent.
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