Cornbury's Pop-Up Hotel Caters to an Upscale Clientele
Katherine Pendrill — August 12, 2016 — World
References: cornburyfestival
This year, England's Cornbury Music Festival featured a pop-up hotel for guests looking for a more luxurious festival experience. While many millennials enjoy roughing it at music festivals, those with a little bit of extra cash to burn are willing to spend more in order to enjoy a more comfortable experience. As a result, festivals such as Cornbury have taken steps to cater to discerning festival-goers.
In addition to camping and glamping, this year's Cornbury Music Festival also included on-site hotel accommodations. The pop-up boutique hotel allowed guests to stay close to all the festival action without sacrificing comfort, peace or privacy. As a result, guests were able to stay in luxury yurts complete with bathrooms, private terraces, on-site spa services and a dedicated dining area. As outlined on the festival website, the pop-up hotel was designed to "offer the romance of glamping with the services of a boutique hotel."
The luxury hotel experience demonstrates the growing demand for more upscale festival accommodations for music lovers with money to spend.
In addition to camping and glamping, this year's Cornbury Music Festival also included on-site hotel accommodations. The pop-up boutique hotel allowed guests to stay close to all the festival action without sacrificing comfort, peace or privacy. As a result, guests were able to stay in luxury yurts complete with bathrooms, private terraces, on-site spa services and a dedicated dining area. As outlined on the festival website, the pop-up hotel was designed to "offer the romance of glamping with the services of a boutique hotel."
The luxury hotel experience demonstrates the growing demand for more upscale festival accommodations for music lovers with money to spend.
Trend Themes
1. Luxury Festival Accommodations - Opportunity for companies to create high-end accommodations at music festivals to cater to discerning festival-goers.
2. Glamping - Chance to offer glamorous camping experiences with luxurious amenities at music festivals.
3. Boutique Hotel Services - Potential for providing boutique hotel services, such as private terraces and on-site spa services, at pop-up hotels during music festivals.
Industry Implications
1. Hospitality Industry - Opportunity for hotels and resorts to expand their services by offering luxury accommodations at music festivals.
2. Event Management Industry - Opportunity for event management companies to specialize in creating upscale festival experiences, including luxury accommodations.
3. Camping Equipment Industry - Chance to develop and market high-end camping equipment and accessories for luxury camping experiences at music festivals.
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