This Pop-Up Was Created by YouTube and Telemundo
Mishal Omar — January 10, 2017 — Pop Culture
References: tbivision & tubefilter
The Spanish-language TV channel Telemundo collaborated with YouTube in order to create content for Hispanic, Spanish-speaking individuals.
The Pop-Up Space invited YouTube's most popular Hispanic celebrities to attend the event. These content creators went to attend workshops, produce their own videos and collaborate with their colleagues -- similar to what the nine permanent 'YouTube Spaces' do. The Pop-Up Space was set up by Telemundo and the creators in attendance were to shoot short original scenes that would be entered into the 'Best Novela Scene by YouTube Creators' at the Premios Tu Mundo.
This pop-up space worked to create content for a demographic that is not always adequately represented in mainstream media in the United States.
The Pop-Up Space invited YouTube's most popular Hispanic celebrities to attend the event. These content creators went to attend workshops, produce their own videos and collaborate with their colleagues -- similar to what the nine permanent 'YouTube Spaces' do. The Pop-Up Space was set up by Telemundo and the creators in attendance were to shoot short original scenes that would be entered into the 'Best Novela Scene by YouTube Creators' at the Premios Tu Mundo.
This pop-up space worked to create content for a demographic that is not always adequately represented in mainstream media in the United States.
Trend Themes
1. Collaborative Content Creation - The trend of collaborating with influencers and content creators to produce original content for specific demographics.
2. Hispanic Media Representation - The trend of creating media content that adequately represents Hispanic and Spanish-speaking individuals.
3. Pop-up Spaces for Content Creation - The trend of setting up temporary spaces for content creators to gather, collaborate, and produce original videos.
Industry Implications
1. Media and Entertainment - There is a disruptive innovation opportunity for media and entertainment companies to collaborate with online content creators and influencers to produce targeted content for specific demographics.
2. Marketing and Advertising - The industry can take advantage of the trend by partnering with Hispanic content creators to develop advertising campaigns and branded content that appeals to the Hispanic market.
3. Event Planning and Management - By creating pop-up spaces for content creation, event planning and management businesses can cater to the needs of content creators and provide a unique atmosphere for collaboration and production.
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