'The Imperative' Sells a Curated Collection of Vegan Shoes and Clothing
Katherine Pendrill — January 4, 2017 — Eco
While plant-based meals may be all the rage right now, a new retail concept called 'The Imperative' demonstrates that veganism is so much more than a diet. Run by the same style-conscious vegans behind Doomie’s and the Vegan Food & Drink Festival, the new store is a haven for cruelty-free goods.
Located in Toronto's Parkdale neighborhood, The Imperative is "Canada’s first all vegan retail concept." The shop is stocked with a highly curated selection of vegan goods that range from clothing and accessories to cosmetics and home goods. The shop even features a separate footwear section that is filled with vegan heels, boots and sneakers.
Proving that fashion-forward clothing doesn't have to be made from leather or fur, The Imperative is a prime example of the rise of conscious retail.
Located in Toronto's Parkdale neighborhood, The Imperative is "Canada’s first all vegan retail concept." The shop is stocked with a highly curated selection of vegan goods that range from clothing and accessories to cosmetics and home goods. The shop even features a separate footwear section that is filled with vegan heels, boots and sneakers.
Proving that fashion-forward clothing doesn't have to be made from leather or fur, The Imperative is a prime example of the rise of conscious retail.
Trend Themes
1. Conscious Retail - The Imperative demonstrates the rise of conscious retail by offering a highly curated selection of vegan goods.
2. Vegan Fashion - The Imperative showcases vegan clothing and accessories, showcasing the growing trend of fashionable cruelty-free fashion.
3. Plant-based Lifestyle - The Imperative promotes a plant-based lifestyle by providing vegan cosmetics, home goods, and food options.
Industry Implications
1. Fashion Retail - The Imperative represents disruptive innovation opportunities for fashion retail by showcasing a curated collection of vegan clothing and accessories.
2. Cosmetics Industry - The Imperative offers vegan cosmetics, indicating disruptive innovation opportunities within the cosmetics industry for cruelty-free and plant-based alternatives.
3. Food Retail - The Imperative's focus on veganism and the Vegan Food & Drink Festival highlights disruptive innovation opportunities for the food retail industry to cater to the growing demand for plant-based options.
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