The Starbucks Doubleshot Energy Coffee Drinks Now Come in Two Spiced Flavors
Katherine Pendrill — March 28, 2016 — Lifestyle
References: starbucks & brandeating
Starbucks recently announced that its Doubleshot Energy coffee drinks will now be available in two new spiced flavors. While the coffee-based beverages are primarily designed for fueling consumers on the go, now the drinks offer the same great taste of a Starbucks latte in addition to a powerful energy boost.
In addition to existing varieties such as Hazelnut and White Chocolate, the Doubleshot Energy coffee drinks will now come in a spicy Mexican Mocha flavor and a sweet Spiced Vanilla flavor. The former combines espresso and other energy boosting-ingredients with hints of chocolate, cinnamon and cayenne to mimic the taste of Mexican hot chocolate. The latter combines espresso with spices such as vanilla, ginger and chai for a drink that resembles that of the chain's Vanilla Spice Latte. For added convenience, both flavors come in a handy can that can be enjoyed on the go.
In addition to existing varieties such as Hazelnut and White Chocolate, the Doubleshot Energy coffee drinks will now come in a spicy Mexican Mocha flavor and a sweet Spiced Vanilla flavor. The former combines espresso and other energy boosting-ingredients with hints of chocolate, cinnamon and cayenne to mimic the taste of Mexican hot chocolate. The latter combines espresso with spices such as vanilla, ginger and chai for a drink that resembles that of the chain's Vanilla Spice Latte. For added convenience, both flavors come in a handy can that can be enjoyed on the go.
Trend Themes
1. Spiced Coffee Drinks - The addition of spiced flavors to Starbucks' Doubleshot Energy coffee drinks offers an innovative way to enhance the on-the-go coffee experience.
2. Energy Drinks with a Twist - Including energy-boosting ingredients alongside unique flavor combinations, as seen in Starbucks' Doubleshot Energy coffee drinks, presents a new twist on the traditional energy drink.
3. Convenient Canned Coffee - Packaging coffee drinks in cans, as Starbucks has done with their Doubleshot Energy coffee drinks, caters to busy, on-the-go consumers with a high demand for convenient and easily consumable products.
Industry Implications
1. Coffee Retailers - Coffee retailers can explore the spiced coffee trend by offering intricate, caffeinated beverages that cater to a more adventurous palate.
2. Energy Drink Companies - Energy drink companies can expand their product lines by incorporating unique flavors, like those found in Starbucks' Doubleshot Energy coffee drinks, to differentiate themselves from competitors.
3. Beverage Packaging - Companies specializing in beverage packaging can cater to convenience-seeking consumers by developing innovative can designs and packaging solutions that uphold the product quality of ready-to-drink coffee products.
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