This Iced Macchiato Contains Pieces of Chocolate Sandwich Cookies
Katherine Pendrill — November 20, 2015 — Lifestyle
'Wawa' is now selling an iced coffee drink made with pieces of chocolate sandwich cookies. For many consumers, a milkshake is a bit too decadent for the winter months. This tasty macchiato offers a unique compromise between a warm coffee drink and a cool blended beverage.
The new 'White Chocolate Cookies & Cream Macchiato' consists of rich espresso poured over sweetened milk and topped with a decadent chocolate drizzle. This particular drink also contains a layer of white chocolate sauce and pieces of chocolate sandwich cookies, which gives the drink a distinctly crunchy texture. Although cookies and cream is not specifically a seasonal flavor, the beverage does reference the tradition of holiday baking.
Unlike other holiday beverages, the White Chocolate Cookies & Cream Macchiato includes a uniquely crunchy element that is sure to appeal to customers.
The new 'White Chocolate Cookies & Cream Macchiato' consists of rich espresso poured over sweetened milk and topped with a decadent chocolate drizzle. This particular drink also contains a layer of white chocolate sauce and pieces of chocolate sandwich cookies, which gives the drink a distinctly crunchy texture. Although cookies and cream is not specifically a seasonal flavor, the beverage does reference the tradition of holiday baking.
Unlike other holiday beverages, the White Chocolate Cookies & Cream Macchiato includes a uniquely crunchy element that is sure to appeal to customers.
Trend Themes
1. Cookie-inspired Drinks - As customers seek unique drink experiences, there is a potential for other food combinations to inspire new and creative beverages.
2. Seasonal Flavors - Creating new seasonal flavors that offer unique taste experiences can attract new customers and retain loyal ones.
3. Texture in Beverages - Adding crunchy or chewy elements to drinks can be a disruptive innovation opportunity for the beverage industry to create unique experiences for customers.
Industry Implications
1. Coffeehouses and Cafes - As consumers seek new and unique drink experiences, coffeehouses and cafes can create innovative beverages that stand out and attract customers.
2. Food and Beverage - Innovative seasonal flavors can be incorporated across different food and beverage segments to cater to different customers with varying preferences.
3. Snacks and Confectionery - The use of popular snack and candy brands as drink ingredients can appeal to customers and create new product offerings within the snacks and confectionery industry.
1.9
Score
Popularity
Activity
Freshness
