Jimmy's is Launching a Gingerbread Iced Coffee for the Holidays
Katherine Pendrill — November 2, 2016 — Lifestyle
With the holidays just around the corner, Jimmy's is launching a gingerbread iced coffee in a festive Christmas carton. With the popularity of seasonal drink creations at chains such as Starbucks and Dunkin' Donuts, this holiday coffee is sure to be a hit among consumers.
The new gingerbread flavor from Jimmy's combines the brand's ready-to-drink iced coffee with the taste of the iconic Christmas cookie. As the company describes, the flavor is meant to "tickle your taste buds" and "keep you pumped" during the hectic holiday season. To complement the festive flavor, the gingerbread iced coffee comes in a seasonal cartoon, which is decorated with candy canes and colorful baubles just like a real gingerbread house.
The new gingerbread flavor from Jimmy's combines the brand's ready-to-drink iced coffee with the taste of the iconic Christmas cookie. As the company describes, the flavor is meant to "tickle your taste buds" and "keep you pumped" during the hectic holiday season. To complement the festive flavor, the gingerbread iced coffee comes in a seasonal cartoon, which is decorated with candy canes and colorful baubles just like a real gingerbread house.
Trend Themes
1. Seasonal Coffee Drinks - Creating unique and limited-time coffee flavors for different seasons can attract consumers seeking variety and novelty.
2. Iconic Flavors - Combining popular flavors like gingerbread with everyday drinks can create a unique and nostalgic experience for consumers.
3. Festive Packaging - Designing packaging that reflects the holiday theme can enhance the appeal of seasonal products and capture consumer attention.
Industry Implications
1. Beverage - Innovating flavors and packaging in the beverage industry can help companies differentiate their products and attract new customers.
2. Food and Beverage Retail - Retailers can capitalize on the popularity of seasonal drink offerings by partnering with brands or creating their own limited-edition beverages.
3. Packaging and Design - Creating festive and visually appealing packaging for seasonal products can provide business opportunities for packaging and design companies.
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