Andrea Salamino Creates High-Top Converse Sneakers with Brand Logos
Michael Hemsworth — December 26, 2015 — Art & Design
References: behance.net & fubiz.net
Major brands in the market have transitioned from being simply corporate entities to mainstay parts of the modern lifestyle, so Andrea Salamino created this collection of high-top Converse sneakers that are emblazoned with the likeness of well-known brands. The Italian designer asked the simple question "What if brands make sneakers?" to which he answered with this stunning collection of designs that range from technology brands, to food brands and beyond.
Including such main players as Google, Apple, Starbucks, Facebook, McDonald's, Virgin and Coca-Cola, the high-top Converse sneakers by Andrea Salamino are indeed an artistic endeavor, but one has to wonder whether these would sell if placed on the market. Given the influx of brand loyalty by consumers, it's likely they would fly off the shelves in this writer's opinion.
Including such main players as Google, Apple, Starbucks, Facebook, McDonald's, Virgin and Coca-Cola, the high-top Converse sneakers by Andrea Salamino are indeed an artistic endeavor, but one has to wonder whether these would sell if placed on the market. Given the influx of brand loyalty by consumers, it's likely they would fly off the shelves in this writer's opinion.
Trend Themes
1. Brand-inspired Sneakers - Creating high-top Converse sneakers adorned with the logos of major brands presents a trend of merging fashion and corporate identity.
2. Artistic Brand Loyalty - The collection of high-top Converse sneakers by Andrea Salamino highlights the trend of consumers expressing loyalty to their favorite brands through fashion.
3. Corporate Lifestyle Integration - The transition of major brands becoming a part of consumers' daily lives is evident in the creation of brand-logoed sneakers by Andrea Salamino.
Industry Implications
1. Fashion - The fashion industry has the opportunity to collaborate with major brands and create branded sneakers that cater to brand-conscious consumers.
2. Marketing and Advertising - The marketing and advertising industry can explore innovative ways to promote brand loyalty and engagement by incorporating corporate logos into fashion products like sneakers.
3. Branding and Identity - The branding and identity industry has the chance to work with brands to extend their presence beyond their traditional offerings and into fashion by collaborating on branded sneakers.
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