Consumers turn to high-tech hair devices for optimal efficiency
Implications - Seeking a less time-consuming method of rejuvenation, consumers are turning to high-tech devices as a means of hair growth. Turning to products that utilize such things as laser technology to stimulate growth, consumers are trading in abrasive procedures for methods that are more convenient and adaptable to everyday routine.
Workshop Question - What's a personal care treatment that your brand could make more accessible?
Trend Themes
1. High-tech Hair Growth Devices - Consumers are seeking more convenient and adaptable methods of hair growth with the use of high-tech devices.
2. Light Therapy for Hair Growth - Light therapy devices for hair growth have become more popular as consumers aim to reverse signs of hair loss and thinning.
3. At-home Hair Rejuvenation - Consumer investment in at-home hair regrowth remedies have been on the rise, as an alternative to invasive and expensive procedures.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care professionals who develop and market haircare devices can capitalize on the trend for high-tech hair growth devices.
2. Medical Devices - Medical device manufacturers can innovate light therapy devices, such as at-home laser combs and helmets, that aid in hair regrowth.
3. Technology - The trend towards high-tech haircare products creates opportunities for innovation in software and the incorporation of AI to develop user-friendly haircare solutions.
