The Seasonal Starbucks Snacks Parody Christmas Jumper Designs
References: starbucks & brandeating
Just in time for the holiday season, the winter Starbucks snacks creatively reflect popular fashion with a gingerbread cookie decorated with an icing ugly sweater design. The gingery cookie adds a comical spin to a traditionally plain gingerbread man with some added color and humor.
Ugly Christmas sweaters are a staple to the holidays of many consumers, denoting a kitschy knitted jumper design that is worn to dinners, parties and soirees with a slew of tacky embellishments. Starbucks honors this tradition in the brand's baked goods with a gingerbread man biscuit covered in a blue icing shirt topped with a white icing snowflake and red sprinkles.
The addition of humor into festive food products targets millennial demographics by leveraging amusement.
Ugly Christmas sweaters are a staple to the holidays of many consumers, denoting a kitschy knitted jumper design that is worn to dinners, parties and soirees with a slew of tacky embellishments. Starbucks honors this tradition in the brand's baked goods with a gingerbread man biscuit covered in a blue icing shirt topped with a white icing snowflake and red sprinkles.
The addition of humor into festive food products targets millennial demographics by leveraging amusement.
Trend Themes
1. Ugly Sweater Fashion - The trend of incorporating ugly sweater designs into various products creates opportunities for fashion brands to release unique and humorous clothing lines.
2. Festive Food Parodies - The trend of creating holiday-themed food items that parody popular fashion designs presents opportunities for restaurants and bakeries to attract customers with fun and creative snacks.
3. Targeting Millennial Demographics - The trend of using humor and nostalgia in marketing campaigns and products specifically appeals to the millennial generation, providing opportunities for brands to connect with this influential consumer group.
Industry Implications
1. Fashion - Fashion brands can capitalize on the popularity of ugly sweater designs by introducing unique and humorous clothing lines that incorporate these trendy patterns.
2. Food and Beverage - Restaurants and bakeries can leverage the popularity of ugly sweater fashion by creating festive food items that parody popular designs, attracting customers with fun and creative snacks.
3. Marketing and Advertising - Brands can tap into the millennial market by using humor and nostalgia in their marketing campaigns and products, connecting with this influential consumer group through targeted messaging and innovative strategies.
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