This Starbucks Tumbler Will Earn Users Free Coffee or Tea for a Month
Katherine Pendrill — December 16, 2015 — Lifestyle
References: store.starbucks & brandeating
Starbucks is selling a special holiday tumbler that comes with the added bonus of free coffee or tea for an entire month. If the idea of a gift card seems impersonal, this drink-earning tumbler provides the perfect way to support someone's Starbucks habit.
The limited-edition container is a 16 oz double-walled tumbler decorated with monochromatic graphics. The tumbler can be purchase at various Starbucks locations or online for $40. Those who bring the tumbler into participating Starbucks locations will be able to grab free coffee or tea for the entire month of January. With a Grande coffee priced at about $2.25, the tumbler could be used to redeem up to $90 worth of free drinks over the course of the month.
The limited-edition container is a 16 oz double-walled tumbler decorated with monochromatic graphics. The tumbler can be purchase at various Starbucks locations or online for $40. Those who bring the tumbler into participating Starbucks locations will be able to grab free coffee or tea for the entire month of January. With a Grande coffee priced at about $2.25, the tumbler could be used to redeem up to $90 worth of free drinks over the course of the month.
Trend Themes
1. Drink-earning Tumblers - Creating limited edition tumbler designs exclusive to certain holidays or events will lure more consumers to purchase, maximizing revenue and reward offerings at the same time.
2. Subscription Tumblers - Subscriptions that offer monthly rewards and discounts to loyal customers in return for buying a certain number of tumbler drinks will increase brand loyalty and encourage repeat purchases.
3. Personalized Rewards Programs - Offering personalized rewards to customers tailored to their preferred drink orders will foster the creation of new drinks and generate a sense of community around the brand.
Industry Implications
1. Restaurant Industry - Combining loyalty rewards with limited-edition tumbler designs will promote customer engagement and uplift comparable sales in restaurants and cafes.
2. Retail Industry - Creating rewards packages and subscription programs for tumbler sales will encourage repeat purchases for retail companies.
3. Hospitality Industry - Personalized rewards and membership programs for hotels and resorts can include free drinks for their guests, generating a sense of connection with the brand and boosting guest satisfaction.
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