The New Starbucks Red Cups Feature Art from Around the World
Mishal Omar — November 11, 2016 — Marketing
References: express & thedieline
After mixed opinions about Starbucks' green holiday cup ran rampant on the Internet, the Starbucks red cup collection may appease some of the people who didn't appreciate the previous design.
The Starbucks brand is a big part of the holiday season and its attempts to make it inclusive for all people are apparent even in this collection. The Starbucks red cup collection features 13 different designs that were chosen by the company from 1,200 artistic submissions it received from 13 different countries around the world. The designs are based in red, illustrated in white and they perfectly embody the holiday season.
These more traditional Starbucks red cups work to appeal to the brand's consumer base and their crowdsourced nature ensures that they are inclusive to people from all backgrounds.
The Starbucks brand is a big part of the holiday season and its attempts to make it inclusive for all people are apparent even in this collection. The Starbucks red cup collection features 13 different designs that were chosen by the company from 1,200 artistic submissions it received from 13 different countries around the world. The designs are based in red, illustrated in white and they perfectly embody the holiday season.
These more traditional Starbucks red cups work to appeal to the brand's consumer base and their crowdsourced nature ensures that they are inclusive to people from all backgrounds.
Trend Themes
1. Crowdsourcing Design - Opportunity for businesses to tap into the creativity and diversity of a global community to develop unique and inclusive product designs.
2. Brand Inclusivity - The trend of ensuring brand designs and products are inclusive and representative of diverse cultures and backgrounds.
3. Consumer Engagement - Engaging consumers by involving them in the design process to create more personalized and meaningful products.
Industry Implications
1. Coffee Shop - Opportunity for coffee shops to leverage crowdsourcing to create distinctive and culturally diverse cup designs, fostering a stronger connection with customers.
2. Retail - Retailers can adopt the practice of crowdsourced design to create inclusive products that resonate with their diverse customer base, gaining a competitive edge.
3. Marketing and Advertising - Utilizing crowdsourcing as a marketing strategy to engage consumers in the design process, creating a sense of ownership and loyalty.
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