Peet’s Coffee is Now Selling Cold Brew in Ready-to-Drink Cartons
Katherine Pendrill — July 27, 2016 — Lifestyle
The popular coffee shop chain Peet’s Coffee is now offering its cold brew coffee in handy ready-to-drink cartons. While a number of chains have begun selling their cold brew in ready-to-drink bottles, these containers can be heavy and cumbersome to carry. Peet's Coffee's new carton packaging gives consumers an easier way to enjoy cold brew on the go.
The new line-up of ready-to-drink cold brew from Peet's Coffee consists of the chains freshly-roasted coffee in three delicious varieties: Baridi Black, Dark Chocolate and Coffee au Lait. The cold brew comes packaged in 10 ounce ready-to-drink cartons or in 12 ounce glass bottles. As a result, consumers have greater choice when it comes to buying cold brew coffee to enjoy on the go.
The new line-up of ready-to-drink cold brew from Peet's Coffee consists of the chains freshly-roasted coffee in three delicious varieties: Baridi Black, Dark Chocolate and Coffee au Lait. The cold brew comes packaged in 10 ounce ready-to-drink cartons or in 12 ounce glass bottles. As a result, consumers have greater choice when it comes to buying cold brew coffee to enjoy on the go.
Trend Themes
1. Ready-to-drink Cold Brew - There is a growing trend of coffee chains selling their cold brews in ready-to-drink packaging, creating opportunities for companies specializing in consumer-packaged goods to partner with these coffee chains.
2. Convenient Packaging - Consumers demand convenient and portable packaging, allowing opportunities for packaging companies to create innovative solutions that are easy to carry and use.
3. Coffee Personalization - As coffee chains offer more flavors and varieties of their cold brews, personalization and customization of coffee orders are becoming more popular and companies should look for ways to create personalized coffee experiences for customers.
Industry Implications
1. Coffee Shop Chains - Coffee shop chains, such as Peet's Coffee, should continue to offer more beverage options with convenient packaging to attract and retain customers.
2. Consumer-packaged Goods - Companies specialized in creating consumer-packaged goods have the chance to collaborate with coffee chains that are expanding their ready-to-drink cold brew lines.
3. Packaging Companies - As consumer demand for portable packaging for on-the-go consumption elevates, packaging companies have significant opportunities to create innovative and sustainable packaging designs that are optimized for convenience.
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