Consumers no longer react to traditional ads, need in-your-face displays
Implications - The average consumer is exposed to over 3,000 advertisements in a day. To separate their brands from this sea of advertising, ad executives are swaying away from tradition, escaping the norm through unique marketing tactics that include larger-than-life, interactive or attention-grabbing billboards.
Trend Themes
1. Interactive Billboards - Leveraging billboards with interactive components to increase engagement and brand awareness.
2. Scented and Edible Billboards - Infusing billboards with smells, flavors, and textures to grab the audience's attention and activate their senses.
3. Creative Censorship Billboards - Utilizing censorship and controversy in billboard messaging for a more memorable and impactful advertising message.
Industry Implications
1. Advertising - As a central area of discussion in the article, the advertising industry can explore new and innovative ways of reaching consumers through unconventional and impactful advertising methods.
2. Food and Beverage - Scented and edible billboards could be more effective in reaching food lovers and target potential customers.
3. Entertainment - Interactive billboards provide an opportunity for engagement and gamification, making them useful in promoting movies, TV series, and other forms of entertainment.
12 Featured, 87 Examples:
2,468,577 Total Clicks
Date Range:
Feb 10 — Jun 10
Trending:
V. Hot
Consumer Insight Topics:
