Would High School Students Help Katherine Heigl Kick Some Butts?
Ayman — March 31, 2009 — Social Good
Hollywood star Katherine Heigl is one of the many negative influences and forces in pop culture that send young people the wrong message about the deadly habit of smoking.
From glamorous stars like Katherine Heigl and Penelope Cruz to the beautiful fashion models in magazine spreads, young teens are bombarded with visuals that glamorize smoking and make it look pretty and fashionable.
Well, the young students at High Schools in Ohio have something to say about this. In fact, they want to Kick Some Butts at the 8th Annual High School Anti-Tobacco Commercial Contest.
Check out the winning video “Smoking Fairy”, from Clyde High School (Ohio) above, and a selection of the finalists below. I sure hope Katherine Heigl watches them.
From glamorous stars like Katherine Heigl and Penelope Cruz to the beautiful fashion models in magazine spreads, young teens are bombarded with visuals that glamorize smoking and make it look pretty and fashionable.
Well, the young students at High Schools in Ohio have something to say about this. In fact, they want to Kick Some Butts at the 8th Annual High School Anti-Tobacco Commercial Contest.
Check out the winning video “Smoking Fairy”, from Clyde High School (Ohio) above, and a selection of the finalists below. I sure hope Katherine Heigl watches them.
Trend Themes
1. Youth-led Anti-smoking Campaigns - Opportunity for businesses in the health and wellness industry to collaborate with young people in creating impactful anti-smoking campaigns.
2. Influencer Marketing for Anti-smoking - Disruptive innovation opportunity for businesses in advertising and marketing to partner with influential figures and celebrities to promote anti-smoking messages.
3. Creative Video Production for Anti-smoking - Opportunity for businesses in the film and production industry to create compelling and visually engaging videos that educate and inspire young people to quit smoking.
Industry Implications
1. Health and Wellness - The health and wellness industry can play a crucial role in supporting anti-smoking initiatives through products, services, and education programs.
2. Advertising and Marketing - Businesses in advertising and marketing can leverage influencer marketing strategies to raise awareness about the dangers of smoking and promote anti-smoking messages.
3. Film and Production - The film and production industry can contribute by producing high-quality videos and commercials that effectively communicate the harmful effects of smoking and encourage young people to quit.
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