Exactly What You Think: Everything is a Billboard
Jeremy Gutsche — January 4, 2006 — Naughty
References: nightagency & ass-vertise
You knew this was coming, so why are you in shock? A new company, Ass-Vertise / Assvertise is already landing new clients with its innovative human-ass billboards. Stare at the bum of an appealing lady OR man in NYC, and you'll find yourself reading ads, including those shown for the New York Health & Racquet Club. The company claimns to be based on the simple philosophy that "If you want to be seen, go where people are already looking, "Ass-vertising involves putting a logo, a web address, or a brief message on the seat of a pair of bikini style panties. The panties are work by beautiful girls and revealed when appropriate in a 'mooning' fashion, often accompanied by a 'Hey, check this out," or a slogan tailored by you, our beloved Client."
Trend Themes
1. Assvertising - Disruptive innovation opportunity: Explore unconventional advertising methods by incorporating ads on the seat of underwear worn by individuals.
2. Human-ass Billboards - Disruptive innovation opportunity: Create interactive billboards by utilizing human bodies to display advertisements.
3. Innovative Outdoor Advertising - Disruptive innovation opportunity: Embrace unique outdoor advertising techniques by utilizing attention-grabbing human body billboards.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Develop creative advertising strategies by incorporating novel and attention-grabbing methods, such as assvertising.
2. Fashion - Disruptive innovation opportunity: Collaborate with fashion brands to create innovative underwear designs that incorporate advertising elements.
3. Fitness and Health Clubs - Disruptive innovation opportunity: Utilize assvertising as a unique marketing tool to promote fitness and health clubs, attracting attention in crowded urban areas.
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