Thought-Provoking Help Line Ad
References: adsoftheworld & arabaquarius.blogspot
This is one of the most effective anti-smoking ads I have seen for a long time. Yes, it’s dark and unsettling as most ads that use suicide are, but mostly it's because the PSA rings of truth.
The PSA shows a man smoking a cigarette in a hanging suicide pose with a copy that reads, “It’s called suicide because it’s your choice. Give up smoking.”
The ad was created by Mercury 360 (Bucharest, Romania) with art director Andrei Nedea, copywriter Cristian Scurtu and talented photographer Ola Bell.
The PSA shows a man smoking a cigarette in a hanging suicide pose with a copy that reads, “It’s called suicide because it’s your choice. Give up smoking.”
The ad was created by Mercury 360 (Bucharest, Romania) with art director Andrei Nedea, copywriter Cristian Scurtu and talented photographer Ola Bell.
Trend Themes
1. Dark Anti-smoking Psas - Opportunity for creating thought-provoking and impactful anti-smoking ads that utilize dark and unsettling imagery.
2. Truthful Messaging in Psas - Opportunity to create anti-smoking ads that convey a sense of truth and authenticity to resonate with viewers.
3. Creative Visual Storytelling in Psas - Opportunity to use visual storytelling techniques in anti-smoking ads to effectively communicate the message.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create innovative anti-smoking PSAs that break through the clutter and capture attention.
2. Tobacco and Smoking Cessation - Opportunity for tobacco companies and smoking cessation organizations to collaborate and develop effective anti-smoking campaigns.
3. Photography - Opportunity for photographers and creative professionals to collaborate with ad agencies and create visually impactful anti-smoking PSAs.
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