The 'Treasure!' Exhibition Advertises with Real Gold and Diamond Signage
Vittoria Natarelli — June 9, 2010 — Marketing
References: scienceworld & coloribus
Vancouver's Science World is putting on the 'Treasure!' exhibition, and to advertise it, the center has created these gold and diamond billboards.
The diamond billboard has 9,000 dazzling glass
diamonds that are meant to look like the real thing. The purpose of this billboard is to point out the fact that, compared to most other jewels, diamonds are not that rare. The gold billboard at the Treasure! exhibition was wrapped in 22 carat gold--only 2 ounces of it, hammered so thin that it covers 200 square feet!
The diamond billboard has 9,000 dazzling glass
diamonds that are meant to look like the real thing. The purpose of this billboard is to point out the fact that, compared to most other jewels, diamonds are not that rare. The gold billboard at the Treasure! exhibition was wrapped in 22 carat gold--only 2 ounces of it, hammered so thin that it covers 200 square feet!
Trend Themes
1. Gold and Diamond Advertising - Creating billboards with real gold and diamonds can capture attention and create a luxurious and exclusive brand image.
2. Alternative Materials for Signage - Using unconventional materials like glass diamonds and gold can provide a unique and eye-catching approach to advertising.
3. Highlighting Rarity Perception - Using billboards to challenge the perception of rarity in certain valuable items can spark conversations and change consumer perspectives.
Industry Implications
1. Advertising - The advertising industry can explore using high-value materials like gold and diamonds to create visually stunning and memorable campaigns.
2. Luxury Goods - The luxury goods industry can leverage real gold and diamond signage to reinforce their premium brand positioning and create a sense of exclusivity.
3. Museum and Exhibition - Museums and exhibition centers can adopt innovative signage materials like glass diamonds and gold to enhance the visual appeal of their exhibits and attract more visitors.
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