Giant Billboard Gets Attention
Alex Covert — September 7, 2007 — Marketing
References: quitplan
Quitplan.com is a free quit smoking support program. The program's web site states it has prolonged their members lives by 4,630 years and saved them $39,235,656. The company recently put up this billboard located on Interstate 94 near Rogers, Minnesota.
Implications - A company cannot solely rely on the traditional forms of advertising anymore as consumers have become almost immune to them. Conventional billboard ads need to be revised and revamped to include elements that will shock and draw attention like they used to. By adding additional props and designs to the rather ordinary stand, companies can increase the likelihood that people will remember their billboards in comparison to others.
Implications - A company cannot solely rely on the traditional forms of advertising anymore as consumers have become almost immune to them. Conventional billboard ads need to be revised and revamped to include elements that will shock and draw attention like they used to. By adding additional props and designs to the rather ordinary stand, companies can increase the likelihood that people will remember their billboards in comparison to others.
Trend Themes
1. Revamped Billboard Advertising - Traditional billboard ads need to be revised and revamped with shock elements to capture consumer attention.
2. Creative Props and Designs - Adding additional props and designs to ordinary billboards increases the chances of people remembering them.
3. Immersive Outdoor Advertising - Companies should explore immersive experiences in outdoor advertising to captivate audiences in new ways.
Industry Implications
1. Advertising and Marketing - The advertising industry needs to adapt and innovate their methods to stay relevant in captivating consumer attention.
2. Outdoor Media - Outdoor media companies have an opportunity to offer more creative and immersive advertising solutions to clients.
3. Health and Wellness - Health and wellness brands can leverage revamped billboard advertising to promote their services and products for a healthier lifestyle.
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