Russian Anti-Smoking Billboard Meets Controversy
Luisa Amanda Gomes — March 24, 2010 — Marketing
References: englishrussia
The latest Russian anti-smoking billboard was created out of caution and consideration. Yet, some have argued that it still manages to be on the offensive side. Since smoking is a big deal, the designer and client went to great lengths to get their anti-smoking message across effectively.
The billboard features the message, "Smoking in the presence of a kid is a more severe torture for it." Underneath the message lies a diapered baby facing away from the camera. Before the censorship, passersby saw a cigarette butt snubbed out on the child’s back. The red box below reads, ‘Don’t Care?!’
While the ad did get the anti-smoking message across, it could be argued that it crossed a line.
The billboard features the message, "Smoking in the presence of a kid is a more severe torture for it." Underneath the message lies a diapered baby facing away from the camera. Before the censorship, passersby saw a cigarette butt snubbed out on the child’s back. The red box below reads, ‘Don’t Care?!’
While the ad did get the anti-smoking message across, it could be argued that it crossed a line.
Trend Themes
1. Controversial Anti-smoking Advertising - Opportunities for disruptive innovation in creating attention-grabbing anti-smoking campaigns that push boundaries while still resonating with audiences.
2. Censorship in Advertising - Opportunities for disruptive innovation in finding alternative ways to deliver impactful messages without the risk of being censored or deemed offensive.
3. Creative Approaches to Social Messaging - Opportunities for disruptive innovation in using unique and unexpected visuals to communicate important social messages.
Industry Implications
1. Advertising - Opportunities for disruptive innovation within the advertising industry to create bold and impactful campaigns that spark conversations.
2. Healthcare and Wellness - Opportunities for disruptive innovation in the healthcare and wellness industry to develop creative strategies for promoting anti-smoking messages and preventing smoking-related health issues.
3. Government and Regulatory Bodies - Opportunities for disruptive innovation within government and regulatory bodies to establish guidelines and frameworks for responsible and effective anti-smoking advertising.
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