Barack Obama Billboard Makes Him a Style Icon
Alejandro Bonilla Moreno — January 7, 2010 — Marketing
References: huffingtonpost & weatherproofco
Barack Obama has become a “leader in questions of style," according to an announcement in an enormous billboard in Times Square, New York that the White House wants to have withdrawn.
Weatherproof found a vein of gold in the decision of Obama to use a jacket of the firm during its recent trip to China this past November and placed the ad in a highly visible place. Barack Obama is seen dressed in a black jacket with hands in the pocket, smiling with the Chinese Wall as backdrop.
Weatherproof found a vein of gold in the decision of Obama to use a jacket of the firm during its recent trip to China this past November and placed the ad in a highly visible place. Barack Obama is seen dressed in a black jacket with hands in the pocket, smiling with the Chinese Wall as backdrop.
Trend Themes
1. Political Advertising - Businesses can use politicians as unintentional endorsers of their brand to showcase products/materials in a light-hearted and memorable way.
2. Brand Authority - Businesses can utilize the authority of brands worn by politicians or celebrities to promote their own brand in a subtle and effective way.
3. Social Media Campaigns - Businesses can leverage accidental advertisements and use them to create a social media campaign, generating awareness and attention for their product.
Industry Implications
1. Fashion - Fashion companies can utilize accidental endorsements from celebrities and politicians to boost brand visibility and awareness.
2. Outdoor Advertising - Outdoor advertising companies can utilize accidental advertisements and use them to create buzz around their brand and services.
3. Social Media Marketing - Social media marketing companies can use accidental advertisements to create a viral marketing campaign, generating interest for their product or service.
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