Consumers give little-girl hairstyles an adult twist
Implications - Traditionally, braids are worn on a younger audience of girls; however, plaits are now being adopted by the adult fashion elite. This youthful style is an easy way to downscale on lifestyle expenses while adding a chic and simple touch to personal style.
Trend Themes
1. Adult Braids - Adult women are now adopting braids as a youthful and easy way to downscale on lifestyle expenses while adding a chic and simple touch to personal style.
2. Multi-hued Hair - Hairstyles are just as important as clothing when complementing a style and can be a source of inspiration for outfits that reflect the look and attitude of consumers with wild hair.
3. Architectural Hair Braids - Braided 'dos can be a breathtaking way to catch the attention of interested pupils and hair can be used as raw material for projects that incorporate textures and color.
Industry Implications
1. Fashion - Designers and brands can look to hairstyles for inspiration to create outfits that reflect the look and attitude of consumers.
2. Beauty - The rise of adult braids and architectural styles creates opportunities for beauty industry professionals to offer new products, services, and tutorials.
3. Education - The CuldeSac Crazy Hair Art Workshop serves as an example of how hairdressing academies and creative workshops can develop new programs to attract students interested in hair as an art form.
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Date Range:
Dec 09 — Jun 10
Trending:
Hot
Consumer Insight Topics:
